Director, Paid Media (Advertising)

Entertainment Places; Williamsburg (VA); Presencial; USD 90 000 - 105 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible SpA

Employee Assistance Program

Legal Assistance Plan

Resumo da oferta

SeaWorld Parks & Entertainment seeks a senior media strategist to oversee the annual paid media plan across TV, radio, digital, and emerging platforms. You will balance brand goals with performance metrics and collaborate with agencies to optimize investment decisions.

The role requires 7–10+ years in integrated media, strong leadership, and the ability to translate data into strategic recommendations for executive teams.

Qualificações

• Degree in marketing, advertising, communications, business or related field.
• MBA or master’s degree preferred for senior leadership.
• Experience in integrated media and performance marketing.

Responsabilidades

• Develop and lead the annual paid media strategy, budget, and investment across multiple channels.
• Monitor KPIs and build dashboards to communicate marketing effectiveness.
• Lead and partner with agencies and internal stakeholders; present recommendations to senior leadership.

Conhecimentos

Omnichannel marketing

Budget management

Leadership

Analytics & measurement

Formação académica

Bachelor’s degree in Marketing/Advertising/Communications/Business

MBA or Master’s degree preferred

Descrição da oferta de emprego

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

Essential Duties and Responsibilities

Media Strategy & Investment

Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms. Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey. Partner with agency teams on planning, negotiation, and performance optimization. Partner with Brand & Advertising Manager to plan advertising creative needs and optimizations. Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.

Data, Measurement & Reporting

Monitor KPIs including attendance, admissions revenue, ROAS, CAC, LTV, and incremental revenue. Build executive dashboards that communicate marketing effectiveness and optimization opportunities. Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.

Team & Stakeholder Leadership

Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation. Present strategic recommendations and results to senior leadership. Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices. Perform other duties as assigned.

Qualifications

• Education: Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
• MBA or Master's degree preferred.
• Experience: 7-10+ years of progressive experience in integrated media and performance marketing.
• 5+ years managing and developing high-performing marketing teams.
• Proven success managing multi-million-dollar budgets and delivering measurable growth.
• Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.

Knowledge, Skills & Abilities

Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing. Financial acumen managing large budgets and optimizing ROI. Strategic thinker balancing brand building with short-term performance. Strong analytical, decision-making, and communication skills, with the ability to translate data into business recommendations.

Compensation: 90K - 105K USD Annually

The perks of the position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer: SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.