Social Marketer/KOL/Influencer

HTC Global Services, Inc.; Berkeley (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

HTC is seeking Social Marketers, KOLs, and Influencers to drive awareness for a global marketing initiative. You’ll create compelling content, develop social campaigns, and engage communities across your region.

You will adapt messaging to local culture, produce content quickly, and track performance to inform strategic decisions. The role emphasizes collaboration with creators and media, and strict adherence to disclosure rules while maintaining authentic storytelling.

Qualifications

• 2+ years of experience as a content creator or influencer.
• Links to your primary social channels.
• 2–3 examples of product or launch content created.
• Engaged following in tech, electronics, gadgets, or related niche (20K+ on one platform).
• Strong on-camera presence and editing skills to ship polished content quickly.

Responsibilities

• Plan and produce original social content across regional platforms.
• Publish to your own and HTC's regional channels on a calendar.
• Execute launch-week and post-launch campaigns with teasers and deep dives.
• Engage with your community: reply to comments and surface feedback.
• Identify and coordinate with other creators and media to extend reach.
• Adapt messaging to local language and platform norms.
• Track performance (reach, engagement, clicks) and report weekly.
• Follow brand guidelines and disclosure rules.

Skills

Content creation

Social media marketing

KOL / Influencer collaboration

On-camera presence

Content production

Tools

Video editing software

Analytics tools

Social listening tools

Job description

About Your Next Opportunity:

HTC is hiring Social Marketers, KOLs, and Influencers to drive awareness and engagement for an upcoming global marketing initiative. You’ll create compelling content, develop social campaigns, and engage communities across your region, helping generate awareness, conversation, and demand.

Job responsibilities include, but are not limited to:

• Plan and produce original social content (short-form video, photos, reviews, unboxings, live streams, posts) featuring the product across platforms relevant to your region — e.g., TikTok, Instagram, YouTube, X, LinkedIn, Bilibili, Douyin, Weibo, LINE, Twitch.
• Publish to your own channels and/or HTC's regional channels on an agreed content calendar.
• Execute launch-week and post-launch campaigns: teasers, reveal-day coverage, feature deep dives, comparisons, and use-case stories.
• Engage with your community: reply to comments, answer product questions, and surface feedback to our team.
• Identify and coordinate with other creators, communities, and media in your region to extend reach.
• Adapt global messaging so it resonates locally — language, cultural references, platform norms.
• Track performance (reach, engagement, click-through, conversions) and report weekly with insights and recommendations.
• Follow brand guidelines, embargo dates, and disclosure/advertising regulations in your market.

Required Qualifications:

• 2+ years of experience as a content creator, social media marketer, KOL, or influencer, with a track record of launch or product campaigns.
• Links to your primary social channels.
• 2–3 examples of product or launch content you've created (tech preferred).
• An engaged, authentic following in tech, consumer electronics, gadgets, gaming, productivity, lifestyle, or a closely related niche ([e.g., 20K+ followers on at least one primary platform] — quality of engagement matters more than raw size).
• Strong on-camera presence and content production skills (shooting, editing, captioning) — you can ship polished content quickly and independently.
• Deep familiarity with the platforms and creator culture in your market.
• Comfortable working to tight deadlines and embargoes during a live launch.
• Understanding of FTC/ASA/local disclosure rules and paid-partnership requirements.
• Genuine interest in hardware and consumer tech; you can explain features clearly and honestly to a non-expert audience.
• Fluent in English, with excellent verbal and written communication skills and the ability to communicate effectively in a global business environment.

Preferred Qualifications:

• Experience with product reviews or hands-on tech content.
• Existing relationships with tech media, communities, or other creators in your region.
• Experience with paid social, affiliate links, or performance tracking tools.

HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.

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