Sr. Manager, Digital Marketing

HTC; California (MO); On-site; USD 133,000 - 154,800; Full time

Benefits offered by this job

Discretionary bonus programs

Diversity and inclusion initiatives

Job summary

A leading technology company is seeking an experienced Sr. Manager, Digital Marketing to enhance customer experience and drive marketing initiatives. This role requires over 10 years in digital marketing, a proven media planning background, and excellent communication skills. The successful candidate will lead a team, execute various online marketing strategies, and monitor performance metrics to align with business goals. This position offers a competitive salary range of $133,000 to $154,800, alongside a dynamic work environment.

Qualifications

• 10+ years of experience in digital marketing role for a DTC/Consumer business.
• 5+ years of media planning/buying experience in high-end consumer products or electronics.
• Excellent written and verbal communication skills.

Responsibilities

• Execute online marketing programs such as PPC and paid social media ads.
• Create digital ads and video content for paid and owned channels.
• Own the strategy and execution of email marketing campaigns.

Skills

Digital marketing expertise

Media planning

Communication skills

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Ads

Meta for Business

Salesforce Marketing Cloud

Job description

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About HTC

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain – reachable on any device, anytime and anywhere – will reshape the next decade in every industry and influence human beings' social lives.

About Your Next Opportunity

HTC VIVE is seeking an experienced Sr. Manager, Digital Marketing to join our dynamic team. This role is critical to our North American marketing team, contributing significantly to overall revenue and elevating the customer experience. The successful candidate will collaborate closely with integrated marketing, business operations, and product marketing teams to spearhead expansive marketing initiatives that amplify global reach.

In this role, the Sr. Manager, Digital Marketing will lead the North American digital marketing team in crafting and executing top-tier digital marketing campaigns. Responsibilities encompass the entire customer journey, from brand awareness and prospecting to customer engagement programs focused on retention and maximizing customer lifetime value.

As a results-driven digital marketing expert, you will develop digital marketing strategies and oversee the planning, management, and execution of SEO, SEM, and paid advertising campaigns. Additionally, you will play a crucial role in integrating and automating CRM programs, contributing to the enhancement of customer and prospect engagement. This strategic approach aims to achieve growth objectives and efficiently attract and convert qualified leads on a substantial scale. If you are passionate about driving impactful digital marketing initiatives, we invite you to explore this exciting opportunity with HTC VIVE.

Job responsibilities include, but are not limited to:

• Execute online marketing programs such as Google paid ads (i.e., PPC, Pmax), paid social media (i.e., Meta, Reddit), and Amazon Ads.
• Create digital ads and video content for use across all paid and owned channels (i.e., Meta, Google, Social PR/Comms).
• Develop a strategy for AI search optimization and work closely with Global Marketing and Web/Digital teams to implement recommendations.
• Own the strategy and execution of email marketing campaigns for Consumer and Enterprise lines of business using Salesforce Marketing Cloud.
• Closely monitor and report on channel(s) KPI's against business goals, derive performance insights, and represent digital marketing in executive reviews. Create new metrics and KPIs as appropriate.
• Apply statistics-based market intelligence to business issues, regularly presenting recommendations to regional and global leadership.
• Work collaboratively on campaign strategy with sales and marketing teams to define priorities and opportunities that drive exceptional customer experiences.

Basic Qualifications (Required Skills and Abilities)

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• 10+ years of experience in digital marketing role for a DTC/Consumer business.
• 5+ years of media planning/buying experience, preferably in high-end consumer products or electronics.
• Experience managing large-scale digital media and marketing programs in B2B and B2C. Direct experience working across Google, Bing, Reddit, Meta, and other paid ads platforms.
• Experience working cross-functionally and cross-culturally.
• Ability to manage multiple deliverables with simultaneous deadlines in multiple time zones in a fast-paced environment.
• Excellent written and verbal communication; strong presentation skills.

Platforms/Tools Experience:

• Google Ads
• Meta for Business
• Shopify
• Amazon Ads

At the time of posting, HTC's estimated annual base salary for this position is $133,000.00 – $154,800.00 USD. Individual compensation will vary based on job-related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.

HTC is an equal‑opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees’ and applicants’ time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.

If you need assistance to accommodate a disability, you may request it anytime. Please contact HTC at (510) 903‑5999.

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