Marketing Specialist

HTC AMERICA INNOVATION, INC.; Berkeley (CA); On-site; USD 43,000 - 47,000; Full time

Benefits offered by this job

Discretionary bonus programs

Job summary

HTC America Innovation, Inc. is seeking a Marketing Specialist to support the development and execution of marketing initiatives for the VIVERSE product line.

You will contribute across social media, content creation, digital marketing, and community engagement to strengthen brand awareness and drive audience engagement. The ideal candidate has 1–2 years of experience in games or XR, strong writing and storytelling, and the ability to translate marketing objectives into engaging campaigns.

Qualifications

• 1–2 years of experience in games or XR industry.
• Experience as a social media manager, community manager, or content creator.
• Strong writing, editing, and verbal communication skills.
• Experience using major social media platforms and digital content management tools.
• Knowledge of SEO and keyword research.
• Experience creating or coordinating multimedia content (graphics, video, or audio).
• Ability to manage multiple projects and work with internal/external teams.

Responsibilities

• Support the development and execution of marketing and social media strategies for the VIVERSE product line.
• Manage VIVERSE social media accounts, including content planning, post creation, publishing, and community engagement.
• Create and edit content for social media, digital marketing campaigns, product communications, and tutorials.
• Assist in developing content calendars and campaign plans across digital channels.
• Monitor online communities to identify trends, questions, and potential issues; respond appropriately.

Skills

Social media management

Content creation

Digital marketing

Community engagement

Strong writing

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

Google Analytics

Job description

About Your Next Opportunity

HTC is seeking a creative, digitally savvy, and driven Marketing Specialist to support the development and execution of marketing initiatives for the VIVERSE product line. This role will contribute across social media, content creation, digital marketing, and community engagement, helping strengthen brand awareness and drive meaningful engagement with our audiences.

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE—the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain—reachable on any device, anytime and anywhere, will transform the next decade across industries and revolutionize social interactions worldwide.

The ideal candidate combines strong communication and storytelling skills with hands‑on experience creating digital content and managing social media channels. You should have 1–2 years of experience in the games or XR industry, along with established connections within those communities. You should be comfortable working across multiple platforms, collaborating with internal teams and external agencies, and translating marketing objectives into engaging content and campaigns.

Job Responsibilities Include, But Are Not Limited To

• Support the development and execution of marketing and social media strategies for the VIVERSE product line.
• Manage VIVERSE social media accounts, including content planning, post creation, publishing, and community engagement.
• Create and edit engaging content for social media, digital marketing campaigns, product communications, and tutorials, including voice recordings where appropriate.
• Assist in developing and maintaining content calendars and campaign plans across digital channels.
• Monitor online communities and social channels to identify trends, opportunities, questions, and potential issues.
• Respond to comments, inquiries, and complaints in a timely and appropriate manner, escalating issues when necessary.
• Monitor and analyze social media and marketing performance and provide recommendations to improve engagement and campaign effectiveness.
• Assist in managing relationships and day‑t…

Basic Qualifications (Required Skills And Abilities)

• 1–2 years of experience working in the games or XR industry, with established connections in those communities.
• Proven experience working as a social media manager, community manager, or content creator.
• Strong writing, editing, and verbal communication skills.
• Experience using major social media platforms and digital content management tools.
• Working knowledge of social media analytics, digital marketing performance metrics, and Google Analytics.
• Knowledge of SEO and keyword research.
• Experience creating or coordinating multimedia content, including graphics, video, or audio.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Creative mindset with strong attention to detail and the ability to develop engaging content for different audiences.
• Ability to work effectively with internal stakeholders, external agencies, and cross‑functional teams.

Preferred Qualifications (Desired Skills And Abilities)

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Experience with graphic design and content creation tools, such as Adobe Creative Suite or Canva.
• Experience with video production and editing.
• Experience with influencer marketing, creator partnerships, or community management.
• Familiarity with emerging social media platforms, digital trends, and online communities.
• Experience working with marketing agencies or other external creative partners.

At the time of posting, HTC's estimated hourly wage for this position is $31.25 – $34.90 USD. Individual compensation will vary based on job‑related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.

HTC is an equal‑opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.

HTC's privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/