Social Manager

Tailored Management; Sacramento (CA); A distancia; USD 110.000 - 124.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical Coverage

Dental Insurance

Vision Insurance

Short-Term Disability

Long-Term Disability

Life & AD&D Insurance

Critical Illness Insurance

Accident Insurance

Employee Assistance Program (EAP)

Descripción de la vacante

Tailored Management is seeking a Brand Social Manager to lead our social presence across Instagram, TikTok, Facebook, and LinkedIn. This remote, 12-month contract role centers on building a strong organic brand voice and cross-channel strategy.

You will work with the Marketing team to align campaigns, develop social playbooks, and drive licensing and B2B social initiatives while coordinating with content vendors to ensure consistent brand expression.

Responsabilidades

• Oversee and maintain existing brand channels across platforms: Instagram, TikTok, Facebook, and LinkedIn
• Lead organic brand social & creator strategy supporting evergreen, seasonal, programming, and revenue products
• Review local marketing plans to align with the broader organic social strategy and creative north star
• Collaborate on new channel launches to support existing and new locations
• Support House priorities including SEO / long-form editorial distribution and promotion
• Lead title-specific and seasonal campaign social strategy and oversee go-to-market plan phases (tease, reveal, launch, sustain)
• Lead social strategy and creative direction from both title and brand perspectives
• Manage on-going social agencies and ad-hoc content vendors for end-to-end production
• Approve monthly creative concepts and asset allocation prior to production
• Ensure prioritization of LTO and recurring programming with Experience Marketing
• Partner with Ops and Local Marketing teams to support on-site activations and events on social
• Expand focus on LinkedIn and B2B social strategy with HRBP, Employer Brand, and GMs
• Collaborate with licensees on audience targeting, creative formats, and distribution, and develop social playbooks for franchise titles and licensed experiences
• Support Tailored Management with a broad benefits package and employee-focused initiatives

Descripción del empleo

Brand Social Manager

Location: Remote

Compensation: $80.00-$90.00/hr

Details: 12 month contract (availability to extend/convert, W-2 and benefits eligible)

Social Strategy:

• Oversee and maintain existing brand channels across platforms: Instagram, TikTok, Facebook, and LinkedIn
• Lead organic brand social & creator strategy supporting the pillars of evergreen, seasonal, programming, and revenue products
• Review individual local marketing plans to ensure respective creative aligns to the broader organic social strategy, vision, and creative north star
• Collaborate on new channel launches to support existing and new locations
• Support new House priorities including distribution and promotion of SEO / long-form editorial

Campaign Development:

• Lead title-specific, seasonal, and attraction-swap campaign social strategy and oversees the campaign development of the full go to market plan including the phases of tease, reveal, launch, sustain

Creative Oversight & Management:

• Lead the social strategy and creative direction from both a title and brand perspective
• Manage always on social agencies and ad-hoc content vendors for end to end production
• Approve monthly creative concepts and asset allotment prior to greenlighting production with creative agency

LTO & Recurring Programming Support:

• Align on prioritization of LTO and recurring programming with the broader Experience Marketing team to ensure Local Social team has a clear path forward
• Partner with on-site Ops, Local Marketing Managers, and Local Social leads to support on-site always-on programming, activations and events on social

B2B Social Strategy:

• Expanded focus on LinkedIn, and B2B social strategy in consultation with HRBP, Employer Brand, and GMs

Licensed Touring Experiences:

• Partner with licensees on social strategy including audience targeting, creative formatting, distribution approach, and internally owned support
• Develop clear social playbooks for franchise titles and priority licensed experiences
• Oversee licensee led creative providing ongoing meaningful consultation

At Tailored Management, we help people get jobs and take pride in their work, so we better take pride in ours too. Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. To better support our employees, we offer a wide variety of benefit options to support you.

We offer:

• Medical Coverage – HDHP, PPO, and Surest plan options
• Minimum Essential Coverage (MEC)
• Dental Insurance
• Vision Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Life & AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Employee Assistance Program (EAP)

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