Brand Social Manager, 3526-1

Cypress HCM; Los Angeles (CA); On-site; USD 110,000 - 124,000; Full time

Job summary

Cypress HCM seeks a Brand Social Manager to oversee multi-channel social presence, strategy, and creator programs across platforms. You will guide title and brand-driven creative, manage external agencies, and shape go-to-market social plans with a focus on LTO and recurring programming.

You will collaborate with on-site teams and Licensees to execute campaigns, align with experiential leaders, and advance B2B social efforts on LinkedIn.

Responsibilities

• Lead title-specific, seasonal, and attraction-swap campaign social strategy and oversee go-to-market plan phases: tease, reveal, launch, sustain
• Lead the social strategy and creative direction from title and brand perspectives
• Manage always-on social agencies and ad-hoc content vendors for end-to-end production
• Approve monthly creative concepts and asset allocation before production with the creative agency
• Align on prioritization of LTO and recurring programming with the Experience Marketing team
• Partner with on-site Ops, Local Marketing Managers, and Local Social leads to support on-site programming, activations and events on social
• Expand focus on LinkedIn and B2B social strategy in consultation with HRBP, Employer Brand, and experiential leadership
• Collaborate with licensees on social strategy including audience targeting, creative formatting, distribution approach, and owned support
• Develop clear social playbooks for franchise titles and priority licensed experiences
• Oversee licensee-led creative providing ongoing consultation

Job description

• Oversee and maintain existing brand channels across platforms: Instagram, TikTok, Facebook, and LinkedIn
• Lead organic brand social & creator strategy supporting the pillars of evergreen, seasonal, programming, and revenue products
• Review individual local marketing plans to ensure respective creative aligns to the broader organic social strategy, vision, and creative north star
• Collaborate on new channel launches to support existing and new locations
• Support new experiential priorities including distribution and promotion of SEO / long-form editorial

Brand Social Manager, 3526-1

Social Strategy

• Oversee and maintain existing brand channels across platforms: Instagram, TikTok, Facebook, and LinkedIn
• Lead organic brand social & creator strategy supporting the pillars of evergreen, seasonal, programming, and revenue products
• Review individual local marketing plans to ensure respective creative aligns to the broader organic social strategy, vision, and creative north star
• Collaborate on new channel launches to support existing and new locations
• Support new experiential priorities including distribution and promotion of SEO / long-form editorial

Campaign Development

• Lead title-specific, seasonal, and attraction-swap campaign social strategy and oversees the campaign development of the full go to market plan including the phases of tease, reveal, launch, sustain

Creative Oversight & Management

• Lead the social strategy and creative direction from both a title and brand perspective
• Manage always on social agencies and ad-hoc content vendors for end to end production
• Approve monthly creative concepts and asset allotment prior to greenlighting production with creative agency

LTO & Recurring Programming Support

• Align on prioritization of LTO and recurring programming with the broader Experience Marketing team to ensure Local Social team has a clear path forward
• Partner with on-site Ops, Local Marketing Managers, and Local Social leads to support on-site always-on programming, activations and events on social

B2B Social Strategy

• Expanded focus on LinkedIn, and B2B social strategy in consultation with HRBP, Employer Brand, and experiential leadership

Licensed Touring Experiences

• Partner with licensees on social strategy including audience targeting, creative formatting, distribution approach, and owned support
• Develop clear social playbooks for franchise titles and priority licensed experiences
• Oversee licensee led creative providing ongoing meaningful consultation

Pay Range

$80–90/hr.