Social Media Specialist

Jobgether; Oregon; Hybrid; USD 43,000 - 50,000; Full time

Benefits offered by this job

Hourly pay

Remote or office flexibility

Healthcare coverage

Retirement plan

PTO

Flexible spending

Professional growth

Job summary

Jobgether is seeking a Social Media Specialist based in the United States. You will manage organic channels, craft platform-specific content, and support campaigns targeting small business owners and decision-makers.

You'll collaborate with marketing teams and executives, coordinate webinars, and oversee multimedia content from concept through production, with a focus on performance analytics and lead generation.

Qualifications

• Bachelor's degree in marketing, journalism, communications, English, digital media, or related field preferred.
• At least five years of experience in B2B social media, digital marketing, or related field.
• Experience planning, creating, and executing organic social media strategies across multiple platforms.
• Up-to-date understanding of social media trends, algorithms, channels, and audience behavior.
• Strong copywriting, editing, storytelling, and content planning skills.
• Analytical thinking with ability to translate data into actionable recommendations.

Responsibilities

• Plan and execute the organic social media calendar across LinkedIn, Meta platforms, Reddit, and X.
• Create platform-specific social content to support lead generation and engagement.
• Collaborate with cross-functional teams to identify content needs and ensure brand consistency.
• Provide publishing support to senior leaders to amplify brand messaging.
• Use social listening tools to identify conversations and trends relevant to small business owners.
• Track KPIs, analyze engagement and conversion data, and prepare reports with optimization recommendations.
• Coordinate prospect-focused webinars, including logistics and promotion.
• Evaluate webinar analytics and develop topics for future sessions.
• Develop video concepts and coordinate production for social content.
• Capture photography and video at company events when required.

Skills

Social media strategy

B2B marketing

Content creation

Analytics

Writing & storytelling

Cross-functional collaboration

Video content creation

AI tools

Education

Bachelor's degree in marketing or related field

Tools

Canva

Figma

Adobe Creative Suite

HubSpot

LinkedIn Analytics

Meta Insights

Opus Clip

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Specialist based in the United States.We are seeking a creative, strategic, and data-driven Social Media Specialist to strengthen brand visibility, build engaged online communities, and support business growth through compelling digital content. In this role, you will manage organic social media channels, develop platform-specific content strategies, and support marketing campaigns that engage small business owners and decision-makers. You will collaborate with marketing teams, subject matter experts, executives, and external creative partners to deliver consistent, high-quality communications. The position also includes coordinating prospect-focused webinars and overseeing multimedia content creation, from concept development to production and promotion. By combining strong storytelling with performance analytics, you will help optimize audience engagement, lead generation, and brand awareness. This opportunity offers remote work flexibility, a collaborative environment, and opportunities for professional development.

Accountabilities

• Social Media Strategy and Management: Plan and execute the organic social media calendar across LinkedIn, Meta platforms, Reddit, and X, ensuring content aligns with brand priorities, campaign themes, small business trends, and broader marketing initiatives.
• Content Development and Publishing: Create engaging, platform-specific social media content that supports lead generation, marketing revenue objectives, customer engagement, and employer branding.
• Cross-Functional Collaboration: Partner with digital, lifecycle, customer marketing, and other internal teams to identify content needs, maintain brand consistency, and support marketing campaigns and initiatives.
• Employee Advocacy and Executive Presence: Equip employees and senior leaders with compelling social content and publishing support to strengthen their professional visibility and amplify brand messaging.
• Social Listening and Trend Monitoring: Use social listening tools to identify relevant conversations, audience interests, and emerging trends among small business owners and business leaders. Monitor platform algorithms, new channels, and evolving content formats to identify opportunities for growth.
• Performance Analytics and Optimization: Track social media KPIs, analyze engagement and conversion performance, prepare regular reports, and recommend data‑driven improvements to increase reach and effectiveness.
• Webinar Coordination: Manage prospect‑focused webinar activities, including logistics, promotion, speaker support, recording or video production, and post‑event follow‑up.
• Webinar Performance Analysis: Evaluate webinar analytics to identify optimization opportunities and collaborate with internal experts to develop relevant topics for future sessions.
• Multimedia Content Creation: Develop video concepts, coordinate production, and support filming and editing as needed to deliver high‑quality visual content for social media and marketing initiatives.
• Event Photography and Video: Capture photography and video at company events and employee gatherings when required.
• Additional Responsibilities: Take on other duties and projects as needed to support evolving marketing priorities.

Requirements

• Education: A bachelor's degree in marketing, journalism, communications, English, digital media, or a related field is preferred. An equivalent combination of education and relevant professional experience may be considered.
• Professional Experience: At least five years of experience in B2B social media, digital marketing, content marketing, or a related field.
• B2B Social Media Expertise: Demonstrated experience planning, creating, and executing organic social media strategies across multiple platforms, particularly LinkedIn and Reddit.
• Platform and Audience Knowledge: Up‑to‑date understanding of social media trends, platform algorithms, emerging channels, audience behavior, and content best practices.
• Writing and Storytelling: Excellent copywriting, editing, storytelling, and content planning skills, with the ability to adapt messaging for different platforms, audiences, and stages of the customer journey.
• Analytical and Strategic Thinking: Strong planning and analytical abilities, including experience interpreting social media and webinar performance data and translating findings into actionable recommendations.
• Visual and Video Content: Experience creating or editing visual assets and video content for social media is preferred.
• Industry Knowledge: Experience marketing to small businesses or working in HR, professional services, or business services is an advantage.
• Social Media Platforms: Proficiency with LinkedIn, Facebook, Instagram, Reddit, and YouTube administrative tools.
• Creative and Analytics Software: Familiarity with Canva, Figma, Adobe Creative Suite, Opus Clip, HubSpot, LinkedIn Analytics, Meta Insights, or comparable design, editing, marketing, and analytics tools.
• AI and Productivity Tools: Proficiency with Claude, Copilot, or similar AI tools, alongside competence in Microsoft 365 applications.
• Communication and Collaboration: Ability to work effectively with cross‑functional teams, executives, subject matter experts, and external agencies while managing multiple content priorities.

Benefits

• Hourly Compensation: Starting pay ranges from $31.25 to $36.06 per hour, depending on factors such as location, experience, and performance.
• Additional Rewards: Eligibility for additional compensation opportunities, which may include commissions, annual bonuses, and program‑specific rewards.
• Healthcare Coverage: Medical, dental, and vision insurance.
• Insurance and Protection: Life insurance, short‑term disability, long‑term disability, and additional ancillary benefits.
• Flexible Spending: Access to flexible spending benefits.
• Retirement Savings: A retirement savings plan.
• Paid Time Off: Paid holidays and paid time off (PTO).
• Work Flexibility: The opportunity to work fully remotely or from a corporate office, depending on the arrangement.
• Professional Growth: Opportunities to develop skills through hands‑on experience in social media strategy, content production, webinar marketing, and performance analytics.