Social Manager

Horizontal Talent; Sacramento (CA); On-site; USD 80,000 - 128,000; Full time

Benefits offered by this job

medical

dental

vision

retirement

Job summary

Horizontal Talent is seeking a social media lead to shape organic strategy across Instagram, TikTok, Facebook, and LinkedIn for an entertainment-focused brand.

This 12-month contract requires strong leadership, cross-functional partnership, and proven ability to grow channel performance through creative direction, creator partnerships, and multi-location campaigns.

You will work with local teams, launch new channels, and contribute to content promotion and SEO initiatives.

Qualifications

• Experience developing and executing organic social media strategy.
• Strong understanding of social platforms, content formats, and channel-specific best practices.
• Ability to lead creative direction and provide thoughtful feedback on campaign concepts.
• Experience with social campaigns for live events or entertainment.
• Experience managing agencies, vendors, or external creative partners.

Responsibilities

• Lead organic social strategy for brand channels across Instagram, TikTok, Facebook, and LinkedIn.
• Develop and guide social and creator strategies that support evergreen content, seasonal campaigns, programming, and revenue-driving initiatives.
• Partner with local marketing teams to ensure campaigns align with the broader social vision and creative direction.
• Support the launch and growth of new social channels for additional locations and initiatives.
• Contribute to SEO and long‑form editorial distribution and promotion strategies.
• Own social strategy and creative direction for both brand and title‑specific campaigns.
• Manage always‑on social agencies and content vendors through production and delivery.
• Review and approve creative concepts and asset planning before production begins.
• Coordinate with experience marketing, operations, local marketing, and on‑site teams to support programming, activations, and events.
• Help shape B2B social strategy in collaboration with internal partners.
• Work with licensees on audience strategy, creative approach, distribution, and brand‑aligned support.
• Develop clear social playbooks for franchise titles and licensed experiences while providing ongoing creative guidance.

Skills

Organic social strategy

Platform expertise

Creative direction

Agency management

Cross-functional collaboration

Project management

Job description

Bring your social media expertise to a high-impact brand role focused on shaping organic social strategy across multiple platforms and experiences. This 12-month contract opportunity supports a fast-moving entertainment environment, with a strong emphasis on creative leadership, cross-functional partnership, and channel growth.

Responsibilities

• Lead organic social strategy for brand channels across Instagram, TikTok, Facebook, and LinkedIn.
• Develop and guide social and creator strategies that support evergreen content, seasonal campaigns, programming, and revenue-driving initiatives.
• Partner with local marketing teams to ensure campaigns align with the broader social vision and creative direction.
• Support the launch and growth of new social channels for additional locations and initiatives.
• Contribute to SEO and long‑form editorial distribution and promotion strategies.
• Own social strategy and creative direction for both brand and title‑specific campaigns.
• Manage always‑on social agencies and content vendors through production and delivery.
• Review and approve creative concepts and asset planning before production begins.
• Coordinate with experience marketing, operations, local marketing, and on‑site teams to support programming, activations, and events.
• Help shape B2B social strategy in collaboration with internal partners.
• Work with licensees on audience strategy, creative approach, distribution, and brand‑aligned support.
• Develop clear social playbooks for franchise titles and licensed experiences while providing ongoing creative guidance.

Skills

• Experience developing and executing organic social media strategy.
• Strong understanding of social platforms, content formats, and channel‑specific best practices.
• Ability to lead creative direction and provide thoughtful feedback on campaign concepts.
• Experience with physical attractions, concerts, ticketed entertainment, theme parks, or similar.
• Experience managing agencies, vendors, or external creative partners.
• Excellent collaboration skills and the ability to work across multiple teams and priorities.
• Strong project management and organizational abilities.
• Ability to balance brand consistency with local and campaign‑specific needs.
• Comfort working in a fast‑paced, evolving environment.
• Clear communication skills and a proactive, solution‑oriented mindset.

Preferred Skills

• Background in creator strategy or social content partnerships.
• Familiarity with SEO and editorial content promotion.
• Experience supporting launches, events, or multi‑location brand programs.
• Exposure to B2B social strategy or employer brand initiatives.
• Ability to build playbooks, frameworks, or scalable social processes.

Horizontal is committed to fostering a welcoming, inclusive environment where diverse perspectives are valued and every team member can thrive. We believe equity, respect, and belonging strengthen teams and lead to better outcomes for everyone.

For those that join the team, we offer competitive compensation and benefits including

• medical
• dental
• vision
• retirement

The pay range for this role is $58 - $93 per hour based on qualifications and experience.