Social Listening Analyst

TransPerfect Inc; New York (NY); Remote; USD 34,000 - 83,000; Part time

Job summary

TransPerfect Translations International is seeking a freelance Social Listening & Insights Specialist to join our vendor team remotely. You will analyze brand health, industry trends, and campaign performance using leading listening tools, building complex Boolean queries, and delivering data-driven insights to marketing, product, and strategy teams.

You will translate complex data into actionable recommendations, maintaining awareness of regional and cultural dynamics in social media behavior,

Qualifications

• 2–3 years of hands-on experience in social listening, analytics, or consumer insights.
• Strong understanding of social platforms and user engagement patterns.
• Experience with multiple analytics tools and data interpretation.

Responsibilities

• Monitor and analyze brand health, trends, and campaign performance via social listening.
• Build and refine complex Boolean queries to extract meaningful data.
• Interpret and report social metrics across platforms and present insights.
• Provide strategic recommendations based on real-time sentiment and trends.
• Maintain knowledge of regional markets and cultural nuances.

Skills

Social listening

Data analysis

Boolean query writing

Chinese language

English language

Tools

Brandwatch

Crimson Hexagon

Meltwater

Sprinklr

Synthesio

Talkwalker

Sprout Social

Digimind

Sysomos

Job description

TransPerfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.

Freelance Contract (Project based)

Remote working

About the Role:

We are looking for a highly analytical and creativeSocial Listening & Insights Specialistto join our vendor team. You’ll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

Key Responsibilities:

• Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools

• Build and refine complex Boolean queries to extract meaningful data

• Interpret and report on social media metrics across platforms like Wechat, Rednote, and others

• Create and present data-driven reports and insights that inform marketing, product, and strategy teams

• Provide strategic recommendations based on real-time consumer sentiment and social media trends

• Maintain a strong understanding of country-specific target markets and cultural nuances

What We’re Looking For:

• 2–3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst

• Strong knowledge of key social media platforms and how users engage on each

• Proven experiencewith analytics tools such asBrandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar

• Ability to write and optimize Boolean queries for deep-dive insights

• Strong communication skills with the ability to translate complex data into clear, actionable insights

• A deep understanding of regional and cultural dynamics in social media behaviour

• Native level proficiency in Chinese language (essential)

• Professional level proficiency in English (essential)