Local Digital Marketer - China

LMG Staffing Solutions; United States; Remote; USD 55,000 - 83,000; Part time

Job summary

LMG Staffing Solutions is seeking a Local Digital Marketer to drive campaigns in Mainland China. You will plan, execute, localize content, manage paid media, and optimize performance in collaboration with the Marketing Lead.

You will develop Chinese content, conduct keyword research, and adapt regional strategies to suit local channels and audience behavior while ensuring brand consistency across materials.

Qualifications

• Native or professional Mandarin Chinese; strong professional English.
• Experience with local market adaptations, not literal translation.
• Comfort with cross‑functional collaboration and campaign optimization.

Responsibilities

• Plan and execute local digital marketing campaigns aligned to regional strategy.
• Adapt campaigns for the Mainland China market based on local behavior and channels.
• Support WeChat Official Account operations and related activities.
• Assist paid campaigns with targeting and geo-targeting on Chinese platforms.
• Conduct Chinese keyword research and support Baidu and Bing SEO efforts.
• Develop and localize marketing content into Simplified Chinese for multiple formats.
• Localize white papers, case studies, and technical materials while preserving brand voice.
• Coordinate with internal teams and partners for content and production.
• Monitor performance metrics and optimize for CTR, CPC, CPL, conversions, and ROI.
• Run A/B tests on creatives, messaging, audiences, and landing pages.
• Provide market insights and stakeholder recommendations based on data.

Skills

Mandarin Chinese

English

Campaign management

WeChat marketing

Baidu SEO

Content localization

Data analysis

Tools

WeChat Marketing Tools

Baidu Analytics

Job description

Engagement: Independent Contractor; minimum 20–30 hours/week, with hours scaling up based on assigned projects and campaign needs

Job Summary

We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Mainland China market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting on China’s platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
• Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

• Native or professional-level Mandarin Chinese and strong professional English.
• Current residence in Mainland China.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
• Ability to localize marketing content rather than translate it literally.
• Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.