Social & Creator Revenue Strategist

Capitol Broadcasting Company, Inc.; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401K with company match

Generous paid time off

9 paid company holidays

Professional development opportunities

Flexible events & networking

Job summary

Capitol Broadcasting Company, Inc. in Raleigh, NC seeks a Social & Creator Revenue Lead to drive WRAL Media’s social strategy, revenue, and testing across major channels including YouTube, Facebook, Instagram, Threads, X, and Substack.

The role focuses on growing audiences and monetization while protecting existing revenue streams. You will build creator strategies around WRAL personalities and formats, develop branded-content tests, and package opportunities for advertisers, reporting to the

Qualifications

• Bachelor’s degree in a related field or equivalent combination of education and experience; 5+ years in social media strategy with revenue responsibility.
• Demonstrated success growing social audiences and monetizing social channels through platform payouts, branded content, and sponsorships; experience managing talent, creators, or influencer programs.
• Fluency with native platform tools and analytics across YouTube, Meta, X, Threads, and Substack; social scheduling/publishing and listening tools; familiarity with content production workflows.
• Excellent written and verbal communication and editorial judgment; a strong creative voice across platforms and formats.
• Creative and commercial judgment; able to balance audience growth, brand protection, and revenue development.

Responsibilities

• Owns social platform strategy, page management, creative testing, and revenue strategy across major channels.
• Covers YouTube, Facebook, Instagram, Threads, X, Substack, and emerging social and creator platforms.
• Builds talent and creator strategy around WRAL Media personalities, shows, franchises, and repeatable formats.
• Protects passive revenue while developing new social inventory, branded-content tests, and unique creative packages.
• Tests, measures, and optimizes creative to grow audience, engagement, and monetization.
• Partners with Brand, News, and Sales to package social and creator opportunities for advertisers.

Skills

Social media strategy

Revenue responsibility

Audience monetization

Talent management

Analytics tools

Editorial judgment

Education

Bachelor's degree in related field

Tools

YouTube Analytics

Meta Tools

Threads Analytics

Social scheduling/publishing tools

Social listening tools

Job description

Capitol Broadcasting Company, Inc. in Raleigh, NC seeks a Social & Creator Revenue Lead to drive WRAL Media’s social strategy, revenue, and testing across major channels including YouTube, Facebook, Instagram, Threads, X, and Substack.

The role focuses on growing audiences and monetization while protecting existing revenue streams. You will build creator strategies around WRAL personalities and formats, develop branded-content tests, and package opportunities for advertisers, reporting to the