Social & Creator Revenue Lead

Capitol Broadcasting Company, Inc.; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401K with company match

Generous paid time off

9 paid company holidays

Professional development opportunities

Flexible events & networking

Job summary

Capitol Broadcasting Company, Inc. in Raleigh, NC seeks a Social & Creator Revenue Lead to drive WRAL Media’s social strategy, revenue, and testing across major channels including YouTube, Facebook, Instagram, Threads, X, and Substack.

The role focuses on growing audiences and monetization while protecting existing revenue streams. You will build creator strategies around WRAL personalities and formats, develop branded-content tests, and package opportunities for advertisers, reporting to the

Qualifications

• Bachelor’s degree in a related field or equivalent combination of education and experience; 5+ years in social media strategy with revenue responsibility.
• Demonstrated success growing social audiences and monetizing social channels through platform payouts, branded content, and sponsorships; experience managing talent, creators, or influencer programs.
• Fluency with native platform tools and analytics across YouTube, Meta, X, Threads, and Substack; social scheduling/publishing and listening tools; familiarity with content production workflows.
• Excellent written and verbal communication and editorial judgment; a strong creative voice across platforms and formats.
• Creative and commercial judgment; able to balance audience growth, brand protection, and revenue development.

Responsibilities

• Owns social platform strategy, page management, creative testing, and revenue strategy across major channels.
• Covers YouTube, Facebook, Instagram, Threads, X, Substack, and emerging social and creator platforms.
• Builds talent and creator strategy around WRAL Media personalities, shows, franchises, and repeatable formats.
• Protects passive revenue while developing new social inventory, branded-content tests, and unique creative packages.
• Tests, measures, and optimizes creative to grow audience, engagement, and monetization.
• Partners with Brand, News, and Sales to package social and creator opportunities for advertisers.

Skills

Social media strategy

Revenue responsibility

Audience monetization

Talent management

Analytics tools

Editorial judgment

Education

Bachelor's degree in related field

Tools

YouTube Analytics

Meta Tools

Threads Analytics

Social scheduling/publishing tools

Social listening tools

Job description

Overview

The Social & Creator Revenue Lead owns WRAL Media’s social platform strategy, page management, creative testing, and revenue strategy across our major channels, including YouTube, Facebook, Instagram, Threads, X, Substack, and emerging social and creator platforms. This role builds a talent and creator strategy around WRAL Media’s personalities, shows, franchises, and repeatable content formats. It protects existing passive social revenue while developing new social inventory, branded-content tests, and unique creative packages. Reporting to the Brand Director, this is both a creative and a revenue-accountable role.

The Social & Creator Revenue Lead owns WRAL Media’s social platform strategy, page management, creative testing, and revenue strategy across our major channels, including YouTube, Facebook, Instagram, Threads, X, Substack, and emerging social and creator platforms. This role builds a talent and creator strategy around WRAL Media’s personalities, shows, franchises, and repeatable content formats. It protects existing passive social revenue while developing new social inventory, branded-content tests, and unique creative packages. Reporting to the Brand Director, this is both a creative and a revenue-accountable role.

Key Responsibilities And Essential Functions

• Owns social platform strategy, page management, creative testing, and revenue strategy across major channels.
• Covers YouTube, Facebook, Instagram, Threads, X, Substack, and emerging social and creator platforms.
• Builds talent and creator strategy around WRAL Media personalities, shows, franchises, and repeatable formats.
• Protects passive revenue while developing new social inventory, branded-content tests, and unique creative packages.
• Tests, measures, and optimizes creative to grow audience, engagement, and monetization.
• Partners with Brand, News, and Sales to package social and creator opportunities for advertisers.

Required Qualifications

• Bachelor’s degree in a related field, or an equivalent combination of education and experience. Five or more years in social media strategy and management, ideally including direct revenue responsibility.
• Demonstrated success growing social audiences and monetizing social channels through platform payouts, branded content, and sponsorships; experience managing talent, creators, or influencer programs.
• Fluency with native platform tools and analytics across YouTube, Meta, X, Threads, and Substack; social scheduling/publishing and listening tools; familiarity with content production workflows.
• Excellent written and verbal communication and editorial judgment; a strong creative voice across platforms and formats.
• Creative and commercial judgment; able to balance audience growth, brand protection, and revenue development.

Preferred Qualifications

• Experience working with broadcast or news personalities and talent.
• Experience with branded-content production and creative packaging.
• Experience managing platform monetization programs (e.g., YouTube Partner Program).

Physical Demands

• Ability to occasionally lift and move materials, equipment, or promotional items weighing up to 20 pounds.
• Ability to move throughout office locations and event venues for meetings, presentations, and collaborative work.
• Ability to travel occasionally to client meetings, industry conferences, partner locations, and company events.
• Ability to maintain visual acuity for reviewing reports, contracts, analytics dashboards, and digital presentations.

Work Conditions

• The role is typically performed in a professional office environment.
• Occasional travel may be necessary to meet with stakeholders or visit company-owned properties.

Benefits

• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV , WRAZ-TV , WRAL News+ ( WNGT-CD ), WRAL-FM , WRAL-HD2 , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCMC-HD4 , Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.