Social Content Lead

Advantice Health, LLC; Bridgewater (MA); On-site; USD 85,000 - 120,000; Full time

Job summary

Advantice Health, LLC's Social + Community Team (the VIBE) seeks a social content lead who can bring our brands to life across organic and paid social, taking ideas from concept to live execution. This hands-on role covers shooting, editing, and adapting formats for TikTok, Reels, Shorts, and more, collaborating across creator, brand, and paid media teams.

You'll own day-to-day content calendars, translate brand priorities into always-on plans, and drive performance using learnings and trend

Qualifications

• 3–5 years of experience in social media, social content, creative production, digital marketing, or related role.
• Portfolio demonstrating strong short-form video and static creative.
• Comfortable shooting and editing video independently, including mobile-first content.

Responsibilities

• Own organic social content calendars across our portfolio, translating brand priorities and trends into always-on content plans
• Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other formats
• Create static and carousel content that feels native to social while matching each brand’s look and voice
• Transform influencer content into paid social assets, including cutdowns and platform adaptations
• Develop new paid social creative with our agency when creator content isn’t the right fit
• Move quickly on trends and cultural opportunities to stay relevant and brand-right
• Partner with VIBE, Brand, Regulatory, and agency teams to move content from idea to live execution
• Use learnings to improve creative, formats, hooks, and strategy
• Help manage day-to-day content organization and assets in Air
• Experiment with AI and new tools to speed content development and workflows

Skills

Social media

Content production

Video editing

Creativity

Deadline management

Tools

CapCut

Canva

Adobe Creative Suite

Job description

The Advantice Health Social + Community Team (aka the VIBE) is looking for a social-first, highly creative Social Content Lead to help bring our brands to life across organic and paid social.

This is a hands-on role for someone who can take an idea from “we should make this” to “it’s live!”.

You’ll help own our day-to-day social content engine across Amlactin, Kerasal, Triple Paste, Dermoplast, and New-Skin, managing organic content calendars while concepting, shooting, designing, and editing platform-native content.

You’ll also work closely with our creator, community, brand, and paid media teams to turn influencer content and cultural opportunities into high-performing social creative.

In this role, you’ll:

• Own organic social content calendars across our portfolio, helping translate brand priorities, launches, cultural moments, and platform trends into always-on content plans
• Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other emerging formats
• Create static and carousel content that feels native to social while staying true to each brand’s distinct look, feel, and voice
• Transform influencer + creator content into paid social assets, including cutdowns, hooks, variations, and platform-specific adaptations
• Develop net-new paid social creative in partnership with our paid media agency when creator content isn’t the right answer
• Move quickly on trends and cultural opportunities, helping our brands participate in conversations in a way that feels relevant, natural, and brand-right
• Partner closely across VIBE, Brand, Regulatory, and agency teams to move content from idea through review and live execution
• Use organic + paid performance learnings to continually improve creative, formats, hooks, and content strategy
• Help own day-to-day content organization and asset management in Air, ensuring finished assets are easy to find, reuse, and adapt across teams
• Experiment with AI and emerging creative tools to make content development, versioning, and workflows faster and smarter

Qualifications:

• 3-5 years of experience in social media, social content, creative production, digital marketing, or a related role; beauty, skincare, wellness, or CPG experience is a plus
• Proven ability to create social-native content from concept through execution, with a portfolio demonstrating strong short-form video and static creative
• Comfortable shooting and editing video independently, including mobile-first content; experience with CapCut, Canva, Adobe Creative Suite, or similar platforms
• Strong design instincts and ability to create polished, on-brand static and carousel creative
• Strong understanding of TikTok, Instagram, YouTube, and evolving social formats, with a willingness to stay close to platform and cultural trends
• Able to balance creativity with organization and very comfortable managing multiple brands, calendars, priorities, and deadlines at once
• Strong collaborator who can take feedback from key stakeholders without losing sight of the creative idea
• Curious and proactive about AI, emerging platforms, trends, and new ways of making great content