Social Content Lead: Creative, Video-First Social Mastery

ADP; Bridgewater (MA); On-site; USD 100,000 - 125,000; Full time

Job summary

Advantice Health Social + Community Team (the VIBE) is hiring a Social Content Lead to drive our organic and paid social creativity across multiple brands. You will own the content calendar, concept and produce social-native video, and ensure each piece reflects its brand’s voice across TikTok, Instagram, and YouTube Shorts.

You will collaborate with creator, community, brand, and paid media teams to turn influencer content into paid assets, experiment with AI tools, and continuously improve

Qualifications

• 3-5 years of experience in social media, social content, creative production, or digital marketing.
• Portfolio demonstrating strong short-form video and static creative.
• Comfortable shooting and editing video independently, including mobile-first content.
• Familiar with CapCut, Canva, Adobe Creative Suite or similar tools.
• Strong design instincts for on-brand static and carousel creative.

Responsibilities

• Own organic social content calendars across our portfolio, translating brand priorities and trends into always-on content plans.
• Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other formats.
• Create static and carousel content native to social while matching each brand’s look and voice.
• Transform influencer content into paid social assets with cutdowns and platform adaptations.
• Develop new paid social creative in collaboration with our paid media agency when needed.
• Move quickly on trends and cultural opportunities to stay relevant and brand-right.
• Partner across VIBE, Brand, Regulatory, and agency teams to move content from idea to live.
• Use learnings from organic and paid to improve creative formats and strategy.
• Help manage day-to-day content organization and asset management in Air.

Skills

Social content strategy

Video production

Campaign management

Collaboration

AI content creation

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Advantice Health Social + Community Team (the VIBE) is hiring a Social Content Lead to drive our organic and paid social creativity across multiple brands. You will own the content calendar, concept and produce social-native video, and ensure each piece reflects its brand’s voice across TikTok, Instagram, and YouTube Shorts.

You will collaborate with creator, community, brand, and paid media teams to turn influencer content into paid assets, experiment with AI tools, and continuously improve