Social Content Lead

Boutique Recruiting; Bridgewater (MA); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

10% bonus opportunity

Health, dental, and vision insurance

Health Reimbursement Arrangement (HRA)

401(k) retirement plan

Paid time off and major U.S. holidays

Hybrid schedule (remote Mondays and/or

Job summary

Boutique Recruiting is seeking a creative Social Content Lead to drive organic and paid content for skincare brands. You will own calendars, produce short-form videos, design visuals, and transform influencer content into paid campaigns, collaborating with brand, creative, regulatory, and agency partners.

You will analyze performance and refine strategy using insights, staying ahead of trends while mentoring creators in a hybrid environment.

Qualifications

• 3-5 years in social media, content creation, or digital marketing.
• Portfolio of short-form videos and visual assets.
• Independently concept, shoot, and edit high-quality video content from start to finish.
• Proficiency with CapCut, Canva, Adobe Creative Suite, or comparable tools.

Responsibilities

• Own and manage organic social content calendars across multiple skincare brands, ensuring consistent and engaging content across platforms
• Concept, shoot, and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other relevant social channels
• Design compelling graphics, static posts, and carousels that align with brand identity
• Repurpose influencer and creator content into paid social assets while developing original concepts for campaigns
• Monitor trends and platform updates to identify opportunities for engaging content
• Collaborate with brand, creative, regulatory, paid media and agency partners to execute cohesive social campaigns
• Analyze content performance and leverage AI tools to improve engagement and campaign effectiveness

Skills

Video editing

Content creation

Social media strategy

Organizational skills

Collaborative mindset

Creativity

Education

Bachelor's degree or equivalent experience

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Position Title: Social Content Lead

We are seeking a creative and hands-on Social Content Lead to drive organic and paid social content for a growing portfolio of skincare brands. This role will own social content calendars, develop engaging short-form videos, create compelling visual assets, and transform influencer content into high-performing paid social campaigns. Working closely with brand, creative, regulatory, and agency partners, you'll bring fresh ideas to life while using performance insights to continuously refine content strategy.

Salary Range: $100,000 - $125,000 / Year, DOE +10% bonus opportunity

Responsibilities

• Own and manage organic social content calendars across multiple skincare brands, ensuring consistent and engaging content across platforms
• Concept, shoot, and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other relevant social channels
• Design compelling graphics, static posts, and carousels that align with brand identity and resonate with target audiences
• Repurpose influencer and creator content into paid social assets while developing original creative concepts for advertising campaigns
• Monitor emerging social media trends, cultural moments and platform updates to identify opportunities for relevant, engaging content
• Collaborate with brand, creative, regulatory, paid media and agency partners to execute cohesive social campaigns and maintain brand consistency
• Analyze content performance, test new creative approaches, and leverage AI and emerging creative tools to improve engagement and campaign effectiveness

Requirements

• 3-5 years of experience in social media, content creation, creative production, or digital marketing
• Strong portfolio demonstrating personally created short-form videos, social media content, and visual assets
• Proven ability to independently concept, shoot, and edit high-quality video content from start to finish
• Proficiency with CapCut, Canva, Adobe Creative Suite, or comparable content creation and editing tools
• Deep understanding of TikTok, Instagram, YouTube and emerging social media trends, formats and audience behaviors
• Strong organizational skills with the ability to manage multiple content calendars, creative assets and competing priorities
• Creative, proactive and collaborative mindset with the ability to move quickly, take ownership and contribute original ideas
• Experience in beauty, skincare, wellness, or consumer packaged goods (CPG) preferred
• Bachelor's degree preferred, although relevant professional experience will be considered

Benefits

• 10% bonus opportunity
• Medical, dental, and vision insurance
• Health Reimbursement Arrangement (HRA)
• 401(k) retirement plan
• Paid time off and major U.S. holidays
• Hybrid schedule with remote work on Mondays and Fridays

Ready to turn your creative vision into content that makes an impact? Apply today to join a growing skincare organization where your ideas, execution, and passion for social storytelling will help shape the next chapter of its brands.