SNF Referrals & Census Growth Lead

CCH Healthcare

Zanesville (OH)

On-site

USD 65,000 - 95,000

Full time

14 days+

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Job summary

CCH Healthcare in East Central Ohio seeks a results-driven SNF Marketer to grow census and strengthen hospital and community partnerships. The role focuses on referral development, admissions conversion, and two affiliated SNFs with local travel across the region.

Ideal candidates bring SNF or postacute marketing experience, a track record in census development, and solid knowledge of Medicare/Medicaid payers.

Qualifications

SNF, postacute, or healthcare marketing experience preferred.
Proven success in SNF census development.
Strong knowledge of Medicare, Medicaid, Managed Care, and commercial payers.
Excellent communication and relationship-building skills.
Organized, self-motivated, and results-driven.
Ability to manage responsibilities across multiple facilities.
Valid driver’s license with local travel in East Central Ohio.

Responsibilities

Serve as dedicated marketer for two SNFs in East Central Ohio.
Build and maintain referral relationships with hospital case managers, discharge planners, social workers, care coordinators, physicians, and community partners.
Generate, track, and follow up on referrals to drive census growth.
Educate referral sources on services, payer acceptance, and admissions criteria.
Conduct regular in-person sales and market visits.
Partner closely with Admissions, Administrators, DONs, and Corporate Leadership.
Monitor census, payer mix, and referral trends; maintain accurate reporting.