Regional Director of Sales

Aventura Healthcare Group; Kentucky; On-site; USD 110,000 - 170,000; Full time

Job summary

Aventura Healthcare Group is seeking a Regional Director of Marketing to lead census growth across our skilled nursing facilities in the region. The role focuses on building referral networks, community engagement, and strategic marketing execution.

You will drive partnerships with hospital case managers, physicians, and community partners, traveling regionally to support local marketing and admissions teams. Strong leadership and relationship-building skills are essential for success.

Qualifications

• Proven experience in healthcare or skilled nursing marketing and referral development.
• Strong network within the healthcare community and ability to engage hospital and post-acute leaders.
• Excellent communication, networking, and relationship-building skills.

Responsibilities

• Develop and execute marketing strategies to achieve census goals across assigned facilities.
• Build and maintain strong relationships with hospital case managers, discharge planners, physicians, and other referral sources.
• Actively network with healthcare professionals, hospital leadership, and community partners to promote facility services and increase referrals.
• Conduct frequent facility visits to support local marketing teams and admissions staff.
• Identify new opportunities for market growth and outreach within assigned territories.
• Collaborate with administrators and admissions teams to ensure consistent follow-up and conversion of leads.
• Represent facilities professionally at community events, health fairs, and industry meetings.
• Provide guidance, coaching, and accountability to facility-level marketing and admissions staff.

Skills

Healthcare marketing

Referral development

Relationship-building

Communication

Travel readiness

Education

Bachelor's degree in Marketing, Healthcare Administration, or related field

Tools

CRM software

Job description

Location: Ohio (travel required within region)
Employment Type: Full-time

About the Role:

A portfolio of skilled nursing facilities across Ohio is seeking an experienced and highly motivated Regional Director of Marketing. This position is responsible for driving census growth through strategic marketing, strong referral relationships, and community engagement. The ideal candidate thrives on building partnerships, generating referrals, and positioning facilities as preferred providers in their markets.

Key Responsibilities:

• Develop and execute marketing strategies to achieve and maintain census goals across assigned facilities.

• Build and maintain strong relationships with hospital case managers, discharge planners, physicians, and other referral sources.

• Actively network with healthcare professionals, hospital leadership, and community partners to promote facility services and increase referrals.

• Conduct frequent facility visits to support local marketing teams and admissions staff.

• Identify new opportunities for market growth and outreach within assigned territories.

• Collaborate with administrators and admissions teams to ensure consistent follow-up and conversion of leads.

• Represent facilities professionally at community events, health fairs, and industry meetings.

• Provide guidance, coaching, and accountability to facility-level marketing and admissions staff.

What We’re Looking For:

• Proven experience in healthcare or skilled nursing marketing and referral development.

• Well-connected within the healthcare community and comfortable engaging with hospital and post-acute leaders.

• Strong communication, networking, and relationship-building skills.

• Self-driven and results-oriented with the ability to work independently.

• Willingness to travel regularly throughout the assigned region.