SMS Marketing Strategist Los Angeles, CA

Blackleaf Marketing, LLC.; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Blackleaf Marketing, LLC. is seeking an SMS Marketing Strategist in Los Angeles to turn client goals into targeted messaging campaigns. You will craft concise copy, build audience segments, and guide retention initiatives, using platform data to uncover growth opportunities.

You will coordinate multi-step campaigns across journeys for new customers and loyalty programs while ensuring compliance and quality across all communications. Strong analytics and project management are essential.

Qualifications

• At least 3 years of experience in SMS, CRM, lifecycle, or retention marketing.
• Hands-on campaign execution and reporting experience.
• Experience with a marketing automation platform to build campaigns and segment audiences.

Responsibilities

• Develop SMS strategies and campaign calendars aligned with client goals.
• Write concise messages and CTAs reflecting each brand voice.
• Build audience segments from activity, purchases, and engagement signals.
• Plan customer journeys for welcome, repeat purchases, loyalty, and reactivation.
• Coordinate setup, approvals, scheduling, QA, tracking and links.
• Design tests and translate results into actionable recommendations.
• Monitor delivery, clicks, conversions, opt-outs, and revenue attribution where possible.
• Explain performance to clients and promote repeatable marketing practices.
• Collaborate with customer success and product teams to improve workflows.

Skills

SMS marketing

CRM marketing

Lifecycle marketing

Campaign execution

Data interpretation

Project management

Copywriting

Tools

Marketing automation platform

Job description

Help dispensaries turn customer communication into lasting relationships. As Blackleaf’s SMS Marketing Strategist, you’ll develop targeted campaigns, guide clients on retention strategy, and translate performance data into practical opportunities for growth.

About the Role

Blackleaf provides text marketing and customer management software for cannabis dispensaries. We’re looking for an SMS Marketing Strategist who combines clear writing, thoughtful segmentation, and analytical curiosity to help dispensary clients build stronger customer relationships.

You’ll turn business goals into actionable messaging plans, support campaign execution, and identify ways to improve engagement and retention.

What You’ll Do

• Develop SMS marketing strategies and campaign calendars aligned with each client’s goals, audience, and promotional priorities.
• Write concise, compelling messages and calls to action that reflect each dispensary’s brand voice.
• Build audience segments using customer activity, purchase behavior, and engagement signals available in the platform.
• Plan customer journeys for welcome messaging, repeat purchases, loyalty engagement, and reactivation.
• Coordinate campaign setup, approvals, scheduling, and quality assurance, checking links, audience selection, message accuracy, and tracking.
• Design tests for messaging, timing, offers, and audience segments; turn results into clear recommendations.
• Monitor delivery, clicks, conversions, opt-outs, and attributable revenue where reliable tracking is available.
• Help clients understand campaign performance and adopt repeatable marketing practices.
• Work with customer success and product partners to share customer feedback, troubleshoot campaign issues, and improve workflows.
• Follow approved consent, opt-out, data-handling, and messaging review processes; flag potential issues before launch.

What You’ll Bring

• At least 3 years of experience in SMS, CRM, lifecycle, or retention marketing, including hands-on campaign execution.
• Experience using a messaging or marketing automation platform to build campaigns, segment audiences, and report on results.
• Strong short-form copywriting, editing, and quality-assurance skills.
• Ability to interpret campaign data, evaluate tests, and explain recommendations to nontechnical stakeholders.
• Comfort using spreadsheets to organize campaign plans and analyze performance.
• Strong project management skills and the ability to coordinate multiple client campaigns and deadlines.
• Familiarity with permission-based messaging, subscriber preferences, and responsible customer-data handling.

Helpful Experience

• Experience supporting cannabis dispensaries, retail businesses, or multi-location brands.
• Client-facing experience in an agency, software, or customer marketing environment.
• Familiarity with loyalty programs, point-of-sale data, and marketing attribution.