Sitecore Martech Lead: Personalization & Strategy

MarketOne International; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

MarketOne International seeks a Sitecore Martech Developer to maximize client Sitecore investments and drive personalized, data-led digital experiences across channels.

You’ll bridge marketing strategy and technology to design audience segments, personalization rules, and content variants for B2B campaigns. This client-facing role requires clear communication with senior stakeholders and hands-on martech integration.

Qualifications

• 4+ years of hands-on Sitecore experience in martech, including XM Cloud, XP/XM, or Personalize.
• Proven ability to design and run personalization programs with audience rules and content variants.
• Strong content strategy, tagging, and governance to support cross-channel personalization.
• Experience interpreting A/B and multivariate tests into optimization recommendations.

Responsibilities

• Translate Sitecore capability into personalized experiences for B2B clients.
• Collaborate with marketing strategy and technology teams to drive campaigns and experiences.
• Advise senior stakeholders with clear, plain-language recommendations.

Skills

Sitecore

XM Cloud

XP/XM

Personalize

CDP

Marketo

Salesforce

Analytics

A/B Testing

Personalization

B2B

Audience Segments

Content Governance

Content Tagging

Tools

Marketo

Salesforce

Analytics platforms

Job description

MarketOne International seeks a Sitecore Martech Developer to maximize client Sitecore investments and drive personalized, data-led digital experiences across channels.

You’ll bridge marketing strategy and technology to design audience segments, personalization rules, and content variants for B2B campaigns. This client-facing role requires clear communication with senior stakeholders and hands-on martech integration.