Sitecore Martech Developer

MarketOne International; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

MarketOne International seeks a Sitecore Martech Developer to maximize client Sitecore investments and drive personalized, data-led digital experiences across channels.

You’ll bridge marketing strategy and technology to design audience segments, personalization rules, and content variants for B2B campaigns. This client-facing role requires clear communication with senior stakeholders and hands-on martech integration.

Qualifications

• 4+ years of hands-on Sitecore experience in martech, including XM Cloud, XP/XM, or Personalize.
• Proven ability to design and run personalization programs with audience rules and content variants.
• Strong content strategy, tagging, and governance to support cross-channel personalization.
• Experience interpreting A/B and multivariate tests into optimization recommendations.

Responsibilities

• Translate Sitecore capability into personalized experiences for B2B clients.
• Collaborate with marketing strategy and technology teams to drive campaigns and experiences.
• Advise senior stakeholders with clear, plain-language recommendations.

Skills

Sitecore

XM Cloud

XP/XM

Personalize

CDP

Marketo

Salesforce

Analytics

A/B Testing

Personalization

B2B

Audience Segments

Content Governance

Content Tagging

Tools

Marketo

Salesforce

Analytics platforms

Job description

The Role

We’re looking for a Sitecore Martech Developer to help our clients get more from their Sitecore investment. You’ll be the go-to resource on how Sitecore drives personalized, data-led digital experiences. You’ll turn platform capability into content, personalization, and audience strategies that move B2B buyers through the funnel. This is a client-facing role that sits between marketing strategy and marketing technology.

Required

• 4+ years of hands-on experience with the Sitecore platform (e.g., XM Cloud, XP/XM, CDP, Personalize) from a marketing or martech perspective, including at least 2 years in a B2B environment.
• Proven experience designing and running personalization programs, including defining audience segments, rules, and content variants that tie to business outcomes.
• Strong content strategy skills: structuring, tagging, and governing content so it supports personalization and reuse across channels.
• Experience planning and interpreting A/B and multivariate tests, and turning results into clear optimization recommendations.
• Working knowledge of how Sitecore connects with the wider martech stack, such as Marketo, Salesforce, and analytics platforms, and how data flows between them.
• Confident communicator who can advise senior stakeholders and translate technical capability into plain-language recommendations.

Nice to have

• Agency-side or consulting experience, including managing multiple client programs at once.
• Sitecore certifications.
• Exposure to ABM/ABX programs or account-based personalization.