Sitecore Martech Developer

MarketOne International; Waltham (MA); On-site; USD 110,000 - 170,000; Full time

Job summary

MarketOne International in the United States is seeking a Sitecore Martech Developer to help clients maximize Sitecore investments by delivering personalized, data-led digital experiences and audience strategies.

This client-facing role sits between marketing strategy and martech, translating technical capability into plain-language recommendations for senior stakeholders and turning test results into actionable optimization.

Qualifications

• 4+ years hands-on Sitecore experience (XM Cloud, XP/XM, CDP, Personalize) in marketing/martech
• Proven personalization program design: audience segments, rules, content variants linked to outcomes
• Strong content strategy: structuring/tagging/governing content for personalization across channels
• Experience planning/interpreting A/B and multivariate tests and translating results into optimization recommendations
• Familiar with Sitecore integration with Marketo, Salesforce, and analytics platforms
• Ability to communicate complex tech concepts to senior stakeholders in plain language

Skills

Sitecore XM Cloud/XM XP

Personalization programs

Content strategy

A/B testing

Martech data flow

Stakeholder communication

Tools

Marketo

Salesforce

Analytics platforms

Job description

The Role

We're looking for a Sitecore Martech Developer to help our clients get more from their Sitecore investment. You'll be the go-to resource on how Sitecore drives personalized, data-led digital experiences. You'll turn platform capability into content, personalization, and audience strategies that move B2B buyers through the funnel. This is a client-facing role that sits between marketing strategy and marketing technology.

Required

• 4+ years of hands-on experience with the Sitecore platform (e.g., XM Cloud, XP/XM, CDP, Personalize) from a marketing or martech perspective, including at least 2 years in a B2B environment.
• Proven experience designing and running personalization programs, including defining audience segments, rules, and content variants that tie to business outcomes.
• Strong content strategy skills: structuring, tagging, and governing content so it supports personalization and reuse across channels.
• Experience planning and interpreting A/B and multivariate tests, and turning results into clear optimization recommendations.
• Working knowledge of how Sitecore connects with the wider martech stack, such as Marketo, Salesforce, and analytics platforms, and how data flows between them.
• Confident communicator who can advise senior stakeholders and translate technical capability into plain-language recommendations.

Nice to have

• Agency-side or consulting experience, including managing multiple client programs at once.
• Sitecore certifications.
• Exposure to ABM/ABX programs or account-based personalization.