Site Optimization Specialist: Personalization & A/B Tests

NASCAR; Charlotte (NC); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Travel: 5%

Job summary

NASCAR is seeking a Senior Coordinator, Site Optimization in Charlotte, NC to support digital measurement, audience activation, and website personalization across NASCAR and its entities.

You will create reports, analyze audience behavior, and assist with Adobe Target A/B testing and tag implementation within the Adobe ecosystem. A background in web analytics and frontend basics is preferred, with travel of about 5% during the race season.

Qualifications

• Bachelor's degree required.
• 1-3 years of digital analytics operations experience; or equivalent.

Responsibilities

• Measure digital marketing and personalization performance for internal stakeholders.
• Create and maintain reports and dashboards in Adobe Customer Journey Analytics.
• Analyze audience behavior and personalization performance to identify trends and optimization opportunities.
• Assist with configuration, QA, and evaluation of Adobe Target A/B tests and personalized experiences.
• Validate audience rules, experience delivery, and reporting for Adobe Target activities.
• Assist with tagging, pixels, and data collection for analytics across NASCAR sites and apps.
• Collaborate with cross-functional teams to gather requirements and explain capabilities.
• Maintain documentation for dashboards, audiences, and tagging requirements.
• Participate in Agile development and release processes for NASCAR websites and apps.
• Troubleshoot data capture and personalization incidents; basic frontend knowledge helpful.
• Travel: 5% during race season.

Skills

Web analytics

Adobe Target

Audience segmentation

Collaboration

Agile development

Education

Bachelor's degree

Tools

Adobe Customer Journey Analytics

Adobe Experience Platform

Adobe Target

HTML/CSS/JS basics

Job description

NASCAR is seeking a Senior Coordinator, Site Optimization in Charlotte, NC to support digital measurement, audience activation, and website personalization across NASCAR and its entities.

You will create reports, analyze audience behavior, and assist with Adobe Target A/B testing and tag implementation within the Adobe ecosystem. A background in web analytics and frontend basics is preferred, with travel of about 5% during the race season.