Senior Coordinator, Site Optimization

NASCAR; Charlotte (NC); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Travel: 5%

Job summary

NASCAR is seeking a Senior Coordinator, Site Optimization in Charlotte, NC to support digital measurement, audience activation, and website personalization across NASCAR and its entities.

You will create reports, analyze audience behavior, and assist with Adobe Target A/B testing and tag implementation within the Adobe ecosystem. A background in web analytics and frontend basics is preferred, with travel of about 5% during the race season.

Qualifications

• Bachelor's degree required.
• 1-3 years of digital analytics operations experience; or equivalent.

Responsibilities

• Measure digital marketing and personalization performance for internal stakeholders.
• Create and maintain reports and dashboards in Adobe Customer Journey Analytics.
• Analyze audience behavior and personalization performance to identify trends and optimization opportunities.
• Assist with configuration, QA, and evaluation of Adobe Target A/B tests and personalized experiences.
• Validate audience rules, experience delivery, and reporting for Adobe Target activities.
• Assist with tagging, pixels, and data collection for analytics across NASCAR sites and apps.
• Collaborate with cross-functional teams to gather requirements and explain capabilities.
• Maintain documentation for dashboards, audiences, and tagging requirements.
• Participate in Agile development and release processes for NASCAR websites and apps.
• Troubleshoot data capture and personalization incidents; basic frontend knowledge helpful.
• Travel: 5% during race season.

Skills

Web analytics

Adobe Target

Audience segmentation

Collaboration

Agile development

Education

Bachelor's degree

Tools

Adobe Customer Journey Analytics

Adobe Experience Platform

Adobe Target

HTML/CSS/JS basics

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

The Senior Coordinator, Site Optimization supports digital measurement, audience activation, and website personalization across NASCAR and its associated entities. This role creates and maintains ad hoc digital reporting, assists with analytics and marketing tag implementation and validation, and supports A/B testing and personalized experiences within NASCAR's Adobe technology ecosystem.

Based in the Charlotte, North Caroline office, the Senior Coordinator helps translate business requirements into Customer Journey Analytics reporting, Adobe Experience Platform audiences, Adobe Target activities, and campaign performance insights. The ideal candidate will have a combination of web analytics, personalization, and digital optimization experience, with a strong preference for candidates with similar role experience.

What You'll Do

• Measure digital marketing and personalization performance and communicate relevant findings to internal stakeholders.

• Create and maintain reports and dashboards in Adobe Customer Journey Analytics using established data sources, metrics, and reporting standards.

• Analyze audience behavior, campaign results, and personalization performance to identify trends and optimization opportunities.

• Assist with the configuration, quality assurance, and performance evaluation of Adobe Target A/B tests and personalized experiences.

• Validate audience qualification rules, experience delivery, and reporting for Adobe Target activities.

• Assist with the implementation, testing, documentation, and maintenance of analytics tags, marketing pixels, and Adobe Web SDK data collection.

• Partner with media, partnerships, admissions, NASCAR Fan Rewards, development, and other internal teams to gather requirements and explain available reporting, audience, and personalization capabilities.

• Maintain documentation for dashboards, audience definitions, Adobe Target activities, tagging requirements, and quality-assurance results.

• Participate in Agile development and release processes supporting NASCAR websites and mobile applications.

• Ability to troubleshoot data capture and personalization incidents on websites. Basic working knowledge of frontend web development code, including HTML, CSS, and JavaScript, is beneficial to this role.

• Travel: 5% throughout race season

What You'll Bring

• Bachelor's degree (B. A.) from four-year college or university.

• One to three years of current digital analytics operations experience; or equivalent combination of education and experience.

• Hands-on experience using web analytics platforms for reporting, analysis and validation.

• Proficient with all Company-provided hardware and software, with experience in mobile technologies.

• Emphasis on creation of audience segments, Adobe Target site personalization activities, and subsequent evaluation of campaign and personalization performance.

• Basic familiarity with frontend website coding languages (HTML, CSS, JavaScript) is preferred.

• Business-minded strategic thinker.

• Aptitude for collaboration with cross-functional teams in a complex environment.

• Ability to make decisions and move to action with a hands-on approach.

Why This Role?

This is an opportunity to help shape the future of NASCAR's digital fan experience. In this role, you'll support the measurement, optimization, and personalization of NASCAR's websites and digital platforms, helping teams better understand fan behavior and deliver more relevant experiences across the customer journey. Working alongside a collaborative team of analytics and digital professionals, you'll gain hands‑on experience with industry-leading technologies including Adobe Customer Journey Analytics, Adobe Experience Platform, and Adobe Target while contributing to initiatives that improve engagement, marketing performance, and fan connection. If you're passionate about digital analytics, testing, personalization, and using data to drive better outcomes, this role offers a unique opportunity to make a measurable impact across NASCAR's digital fan experience.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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