Site Optimization & Analytics Manager

NASCAR; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

NASCAR is seeking a Manager, Site Optimization to oversee digital reporting for the organization. The role focuses on analytics solutions, including maintaining data collection procedures and ensuring accurate reporting.

Candidates must possess at least five years of data operations experience and a Bachelor’s degree. Knowledge of data segmentation technologies and ability to handle complex digital environments is essential.

Qualifications

• Five years of current data operations experience.
• Ability to interpret various instructions in multiple formats.
• Experience with mobile technologies.

Responsibilities

• Manage Adobe Tag Manager implementation across websites.
• Build and validate tag deployments.
• Create and maintain dashboards for KPI reporting.

Skills

Data collection and segmentation technologies

Digital reporting and audience segmentation platforms

Problem-solving

Cross-functional team leadership

Education

Bachelor's degree

Tools

Tableau

SQL

Adobe Analytics

Google Analytics

Snowflake

Job description

NASCAR is seeking a Manager, Site Optimization to oversee digital reporting for the organization. The role focuses on analytics solutions, including maintaining data collection procedures and ensuring accurate reporting.

Candidates must possess at least five years of data operations experience and a Bachelor’s degree. Knowledge of data segmentation technologies and ability to handle complex digital environments is essential.