Site Merchandising Lead – Hybrid E‑Commerce Growth

L'Oréal USA; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Hybrid work policy

Paid holidays & vacation

Employee discounts

Learning & development opportunities

Job summary

L'Oréal USA in New York City is seeking a Manager-Site Merchandising for the Luxe division. You will champion the customer experience, optimize product presentation, and drive conversion on the brand’s e-commerce site through data-driven merchandising and testing.

You will partner with brand teams and marketing to ensure content quality, SEO-friendly descriptions, and impactful landing pages while leading cross-functional initiatives and managing site content and taxonomy.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce merchandising.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Proficiency in e-commerce platform tools and content management systems.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong project management skills and ability to manage multiple priorities.
• A passion for the beauty industry and a deep understanding of consumer behavior.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Responsibilities

• The Manager of Site Merchandising optimizes the online store's performance using data analysis and A/B testing.
• Drive conversion and sales goals with merchandising strategies, product placement, and content optimization.
• Develop and execute merchandising strategies to maximize KPIs such as AOV and add-to-cart rate.
• Collaborate with brand teams, marketing, and other departments to align site content with business objectives.
• Manage product and content within the e-commerce platform tools, testing taxonomy and filters.
• Monitor metrics and provide regular performance reports to senior management.

Skills

E-commerce merchandising

Web analytics

CMS tools

Communication

Project management

Team collaboration

Customer experience

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Job description

L'Oréal USA in New York City is seeking a Manager-Site Merchandising for the Luxe division. You will champion the customer experience, optimize product presentation, and drive conversion on the brand’s e-commerce site through data-driven merchandising and testing.

You will partner with brand teams and marketing to ensure content quality, SEO-friendly descriptions, and impactful landing pages while leading cross-functional initiatives and managing site content and taxonomy.