E‑Commerce Conversion & Digital Shelf Lead

L'Oreal USA, Inc; New York (NY); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

L'Oréal USA, Inc. is seeking a Manager, E-Commerce Conversion & Shelf Strategy (CX) in Hudson Yards, NY. You will lead conversion initiatives, optimize product detail pages, and align retailer experiences with LDB priorities across major e-commerce partners.

You will analyze shopper behavior, coordinate with brand teams, and drive continuous improvements to digital shelf health and content execution. This role reports to the AVP, E-Commerce & Commercial Strategy.

Qualifications

• Bachelor's degree in E-Commerce, Digital Marketing, Analytics, or related field.
• 4-7+ years in digital shelf optimization, e-commerce merchandising, or analytics in a CPG/FMCG environment.
• Experience analyzing retailer e-commerce performance and coordinating content or site improvements.

Responsabilités

• Identify conversion drivers and barriers and execute digital shelf improvements to support sales across retailer sites.
• Monitor digital shelf performance and align benchmarks with LDB priorities and retailer impact levers.
• Map and assess the online shopper journey and coordinate improvements with partners.
• Support PDP launches with brand asset teams and maintain content gaps.
• Create retailer-focused content playbooks and align ATF/BTF content with BAMs.
• Test content adaptations using Vizit and CreAIte and inform content improvements.
• Implement retailer SEO and GEO improvements and establish visibility baselines.
• Translate taxonomy studies into prioritized retailer-site changes with cross-functional teams.
• Circulate monthly digital shelf reporting and track results of changes.
• Flag online availability issues and coordinate actions with channel partners.
• Identify themes in shopper reviews and elevate service issues to stakeholders.
• Align Perfect PDP execution with on-site merchandising and media activation plans.

Connaissances

Digital shelf optimization

E-commerce merchandising

Digital analytics

Cross-functional collaboration

Stakeholder communication

Formation

Bachelors in a relevant field

Outils

Vizit

CreAIte

NIQ

Stackline

WalmartTech

AMZTech

Description du poste

L'Oréal USA, Inc. is seeking a Manager, E-Commerce Conversion & Shelf Strategy (CX) in Hudson Yards, NY. You will lead conversion initiatives, optimize product detail pages, and align retailer experiences with LDB priorities across major e-commerce partners.

You will analyze shopper behavior, coordinate with brand teams, and drive continuous improvements to digital shelf health and content execution. This role reports to the AVP, E-Commerce & Commercial Strategy.