Showroom General Manager – High-Volume Auto Dealership

Day 1 Auto Group; Hayward (CA); On-site; USD 400,000 - 460,000; Full time

Job summary

Day 1 Auto Group in the San Francisco Bay Area is seeking a high-energy General Manager to lead a high-volume import dealership. This hands-on leader will desk deals, coach sales managers, and directly engage customers to close business daily.

You will drive growth across ICE, Hybrid, and EV lineups, manage P&L, optimize inventory and floorplan, and partner with Service and Parts to maximize absorption while delivering top-tier customer experiences and dealer profitability.

Qualifications

• Active deal desking on showroom floor.
• Proven record of improving sales volume and gross profit margins.
• Proficient with enterprise DMS platforms (CDK, Reynolds & Reynolds) and advanced inventory tools (vAuto, VinSolutions, MMR).
• Knowledge of the SF Bay Area automotive market and EV transition.

Responsibilities

• Active sales floor leadership and efficiency: desking deals, structuring gross profit, coaching sales consultants.
• Financial & operational excellence: manage P&L, incentives, and floorplan expenses with inventory oversight.
• Customer experience & brand alignment: drive top-tier NPS/CSI and champion customer resolutions.
• Fixed operations integration: collaborate with Service and Parts to maximize store absorption and retention opportunities.

Skills

Floor leadership

Desking deals

Customer engagement

Sales optimization

Tools

CDK

Reynolds & Reynolds

vAuto

VinSolutions

MMR

Job description

Day 1 Auto Group in the San Francisco Bay Area is seeking a high-energy General Manager to lead a high-volume import dealership. This hands-on leader will desk deals, coach sales managers, and directly engage customers to close business daily.

You will drive growth across ICE, Hybrid, and EV lineups, manage P&L, optimize inventory and floorplan, and partner with Service and Parts to maximize absorption while delivering top-tier customer experiences and dealer profitability.