Shopper Marketing Manager — Walmart Activations & Growth

Red Bull Gruppe

Santa Monica (CA)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Red Bull is seeking a Shopper Marketing Manager for Walmart to craft and execute engaging shopper experiences that drive brand visibility and sales. You will work across teams to translate insights into scalable programs and retailer activations, ensuring alignment with business goals and retail partnerships.

You will manage projects from concept through execution, coordinating promotional programming, media planning, creative development, and performance analysis to deliver measurable results

Qualifications

Experience leading shopper marketing programs for large retailers.
Ability to translate shopper insights into in-store experiences.
Strong collaboration with cross-functional teams and agencies.
Proven track record of delivering successful retail activations.

Responsibilities

Lead shopper marketing programming at Walmart from concept to execution.
Collaborate with cross-functional teams on promotional programming, media planning, and sales tools.
Develop and deliver retailer activations and retailtainment resources.
Provide project updates and manage status checks with internal and external stakeholders.
Support Red Bull's Retailtainment initiatives to boost brand visibility at Walmart.

Skills

Project management

Cross-functional collaboration

Retail marketing

Shopper marketing

Vendor management

Tools

Media planning tools

Brief writing

Job description

You will manage projects from concept through execution, coordinating promotional programming, media planning, creative development, and performance analysis to deliver measurable results

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