Shopper Marketing Lead — Retailtainment & Programs

Red Bull; Santa Monica (CA); On-site; USD 85,000 - 128,000; Full time

Job summary

Red Bull North America, Inc. is seeking a Shopper Marketing Manager (Walmart) to create and execute shopper-focused programs that connect with Walmart shoppers and support retail goals.

You will collaborate with Sales, Brand, Partnerships and agencies to design scalable campaigns, leverage insights, and manage programs end-to-end, delivering measurable results for Walmart and Red Bull.

Qualifications

• 3+ years of experience in a CPG environment, ideally within Sales, Brand or Shopper Marketing.
• Field experience is a plus.
• Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize, and deliver on time.
• Strategic and intellectually curious, with track record of up-leveling projects to maximize success.
• Ability to drive insights into action.
• Excellent written and oral communication skills.
• Bachelor’s Degree required.
• Fluent English.

Responsibilities

• Own end-to-end development, execution, and optimization of Walmart Shopper Marketing programs, ensuring flawless implementation of campaigns that deliver against customer, shopper, and brand objectives.
• Translate Red Bull brand strategies, assets, and initiatives into compelling Shopper Marketing programs ranging from scalable, turnkey solutions to breakthrough, innovative activations.
• Leverage consumer, shopper, and market insights to identify emerging trends and opportunities that shape future programming and strengthen Red Bull's competitive advantage at Walmart.
• Lead the briefing and development process with internal teams and agency partners, ensuring all creative, messaging, and execution align with brand standards and resonate within the Walmart retail landscape.
• Partner cross-functionally and with external stakeholders to drive alignment, accountability, and successful delivery of program objectives, launch materials, and performance recaps.
• Build the brand via Retailtainment programs and measure program effectiveness to drive continuous improvement.

Skills

Project management

Cross-functional collaboration

Insight-driven

Strategic thinking

Communication skills

Field experience (CPG)

Education

Bachelor's Degree

Job description

Red Bull North America, Inc. is seeking a Shopper Marketing Manager (Walmart) to create and execute shopper-focused programs that connect with Walmart shoppers and support retail goals.

You will collaborate with Sales, Brand, Partnerships and agencies to design scalable campaigns, leverage insights, and manage programs end-to-end, delivering measurable results for Walmart and Red Bull.