Manager, Shopper Marketing - Walmart

Red Bull Gruppe; Santa Monica (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Red Bull is seeking a Shopper Marketing Manager for Walmart to craft and execute engaging shopper experiences that drive brand visibility and sales. You will work across teams to translate insights into scalable programs and retailer activations, ensuring alignment with business goals and retail partnerships.

You will manage projects from concept through execution, coordinating promotional programming, media planning, creative development, and performance analysis to deliver measurable results

Qualifications

• Experience leading shopper marketing programs for large retailers.
• Ability to translate shopper insights into in-store experiences.
• Strong collaboration with cross-functional teams and agencies.
• Proven track record of delivering successful retail activations.

Responsibilities

• Lead shopper marketing programming at Walmart from concept to execution.
• Collaborate with cross-functional teams on promotional programming, media planning, and sales tools.
• Develop and deliver retailer activations and retailtainment resources.
• Provide project updates and manage status checks with internal and external stakeholders.
• Support Red Bull's Retailtainment initiatives to boost brand visibility at Walmart.

Skills

Project management

Cross-functional collaboration

Retail marketing

Shopper marketing

Vendor management

Tools

Media planning tools

Brief writing

Job description

The Shopper Marketing Manager (Walmart) plays a key role in bringing RedBull’s brand to life for Walmart shoppers through engaging, insight-driven marketing programs. In this role, you'll help create and execute campaigns and experiences that connect with consumers, support Walmart's business goals, and strengthen RedBull's presence in-store and online.

Working closely with cross-functional teams, you'll develop and deliver a variety of shopper marketing initiatives, from scalable channel programs to customized retailer activations. You'll use shopper insights and market trends to create experiences that inspire shoppers, drive purchase consideration, and support meaningful business results.

This role is ideal for someone who enjoys balancing creativity and organization. You'll manage projects from concept through execution, coordinating areas such as promotional programming, media planning, creative development, sales tools, internal communications, and performance analysis. You'll also collaborate with teams across the business to ensure programs are aligned, impactful, and executed successfully.

As a key point of contact for project execution, you'll help bring innovative ideas to life, provide ongoing project updates, and contribute to customer-facing and internal meetings. You'll play an important role in supporting RedBull's Retailtainment approach, creating memorable shopper experiences that differentiate the brand while delivering value for both Walmart and RedBull.

Simply put, this role helps RedBull grow its impact at Walmart by creating engaging shopper experiences, strengthening retail partnerships, and developing creative solutions that drive brand visibility and business growth.

The key performance indicators will define and develop the following with Mass Customers:

• Responsible for all Shopper Marketing Programming (Standard & Retailtainment) execution at Walmart
• Infuse the Mass Channel Strategy and Walmart Marketing Approach across all programs and concepts
• Development and Executional Support of Walmart Initaitives and Tools
• Development of Retailtainment Resources and Tools for Retail Key Stakeholders and Buyers
• Point of Contact and Project Lead for Internal and External Status Checks and Executional Management
• Vendor & Agency Management Executional Ownership (e.g. Retaill Media Network, Experiential, Brief Writing, Media Planning, etc.)
• Shopper Marketing activations & recap management