Shopper Insights Research Manager

Staffmark Group; Plano (TX); On-site; USD 74,000 - 83,000; Full time

Job summary

Staffmark Group is seeking a Shopper Insights Research Manager in Plano, TX. This contract role focuses on delivering shopper insights using primary and secondary research to drive actionable recommendations.

Qualifications include a business-related bachelor's degree and 5–7 years of consumer data analysis with vendor management experience. The role emphasizes managing research vendors, developing briefs, and delivering projects on time and within budget in a fast-paced environment.

Qualifications

• Bachelor's degree or higher in business, marketing, or related field.
• 5-7 years' experience analyzing consumer data and providing insights.
• Demonstrated experience managing research vendors and agency partners, delivering projects on time and within budget.

Responsibilities

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up.
• Develop comprehensive research briefs with learning areas and action standards and stakeholder buy-in.
• Partner with stakeholders to gather inputs and testing stimuli; support questionnaire setup, design and reviews.
• Manage project timelines and ensure deliverables; determine and recommend appropriate research methodologies.
• Identify and evaluate best-fit research vendors through RFPs; manage vendor relationships and budgets; ensure quality and on-time delivery.

Skills

Vendor management

Research methodology

Data analysis

Education

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Job description

Job Title: Shopper Insights Research Manager

Location: Plano, TX

Pay Rate: 57.09

Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices and appliances located in Plano, TX

Shopper Insights Research Manager

Top Skills

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

Position Description

Responsibilities

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in

Manage project set up by

• Partnering with key stakeholders to gather key inputs and stim for testing
• Supporting questionnaire set up, design and internal reviews and quality checks
• Project management and timelines of key phases and deliverables
• Determine and recommend best research methodology to address business questions

Vendor Management

• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations

Qualifications

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

Research Capabilities

• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
• Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
• Experience managing online research community a plus
• Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
• Ability to triangulate data and insights from different sources to drive consultative decision making

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!

Benefits Include

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.