Shopper Insights Manager - Research & Vendor Lead

Staffmark Group; Plano (TX); Vor Ort; USD 74.000 - 83.000; Vollzeit

Zusammenfassung

Staffmark Group is seeking a Shopper Insights Research Manager in Plano, TX. This contract role focuses on delivering shopper insights using primary and secondary research to drive actionable recommendations.

Qualifications include a business-related bachelor's degree and 5–7 years of consumer data analysis with vendor management experience. The role emphasizes managing research vendors, developing briefs, and delivering projects on time and within budget in a fast-paced environment.

Qualifikationen

• Bachelor's degree or higher in business, marketing, or related field.
• 5-7 years' experience analyzing consumer data and providing insights.
• Demonstrated experience managing research vendors and agency partners, delivering projects on time and within budget.

Aufgaben

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up.
• Develop comprehensive research briefs with learning areas and action standards and stakeholder buy-in.
• Partner with stakeholders to gather inputs and testing stimuli; support questionnaire setup, design and reviews.
• Manage project timelines and ensure deliverables; determine and recommend appropriate research methodologies.
• Identify and evaluate best-fit research vendors through RFPs; manage vendor relationships and budgets; ensure quality and on-time delivery.

Kenntnisse

Vendor management

Research methodology

Data analysis

Ausbildung

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Jobbeschreibung

Staffmark Group is seeking a Shopper Insights Research Manager in Plano, TX. This contract role focuses on delivering shopper insights using primary and secondary research to drive actionable recommendations.

Qualifications include a business-related bachelor's degree and 5–7 years of consumer data analysis with vendor management experience. The role emphasizes managing research vendors, developing briefs, and delivering projects on time and within budget in a fast-paced environment.