Amazon Shopper Insights Lead for Growth & Activation

Clorox; Oakland (CA); Hybrid; USD 109,000 - 259,000; Full time

Job summary

Clorox is seeking a Shopper Insights & Analytics Manager to uncover why shoppers choose, buy, and return, translating findings into actions that grow our Amazon business. You will lead the learning agenda, connect research with data, and partner across Sales, Marketing, and Data teams to drive assortment, pricing, and content decisions.

The role requires 7+ years in shopper/consumer insights, strong data skills (Power BI/Tableau), and experience with Amazon and digital retail metrics.

Qualifications

• 7+ years in Shopper/Consumer Insights or related field with ownership of shopper learning.
• Amazon business experience and digital retail platform insight required.
• Experience with Power BI/Tableau to communicate findings.
• Knowledge of Circana, NielsenIQ or Numerator data sources is a plus.
• Ability to influence decisions and present to senior leaders.

Responsibilities

• Own and prioritize shopper learning plans tied to Amazon growth decisions.
• Uncover shopper motivations, purchase drivers, and barriers on Amazon and other channels.
• Integrate research with syndicated and retailer data to explain impact and actions.
• Identify opportunities to grow buyers, conversion, and Subscribe & Save participation.
• Translate findings into prioritized, actionable recommendations for Sales/Marketing.
• Build compelling stories and present to senior leaders and Amazon partners.
• Collaborate with Field Sales, Marketing, Insights, Retail Media, and Data teams.
• Shape AVNs and category/plan reviews with shopper perspectives.
• Develop forward-looking perspectives on shopper behavior and trends.

Skills

Amazon business acumen

Cross-functional collaboration

Data interpretation

Presentation to senior leaders

Quantitative & qualitative research

Influence without authority

Tools

Stackline

Power BI

Tableau

Excel

Circana

NielsenIQ

Numerator

Amazon Marketing Cloud

Job description

Clorox is seeking a Shopper Insights & Analytics Manager to uncover why shoppers choose, buy, and return, translating findings into actions that grow our Amazon business. You will lead the learning agenda, connect research with data, and partner across Sales, Marketing, and Data teams to drive assortment, pricing, and content decisions.

The role requires 7+ years in shopper/consumer insights, strong data skills (Power BI/Tableau), and experience with Amazon and digital retail metrics.