Shopify Ecommerce Director: Growth, CRO & Leadership

Doc's Diesel; Bryan (OH); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Retirement Plan

PTO

YMCA Membership

Incentive Program

Growth Opportunities

Job summary

Doc's Diesel is seeking a Director of Ecommerce (Shopify) to own our Shopify storefront end-to-end, driving conversion rate, merchandising, site health, and on-site execution for campaigns and seasonal pushes.

You'll lead a small, high-output team and bridge performance, creative, and marketing to keep the site ready to convert across all launches and promotions. Hybrid/Remote, full-time role in a scaling automotive parts brand.

Qualifications

• At least 4 years owning a Shopify or Shopify Plus store as the primary sales channel.
• Hands-on in the Shopify admin and theme daily: templates, sections, metafields, collections, discounts, and apps.
• Able to read Liquid, spec a change, and QA a developer's build.

Responsibilities

• Own the Shopify storefront day to day: themes, templates, sections, navigation, and publishing.
• Lead, develop, and hold accountable a small ecommerce team, including contractors and agencies.
• Own Shopify CVR, AOV, and on-site revenue as primary KPIs.
• Lead structured A/B testing across PDPs, landing pages, collections, and checkout flow.
• Partner with the VP of Marketing to translate campaign goals into on-site execution plans.
• Direct the ecommerce catalog health and merchandising strategy to optimize presentation and search.

Skills

Shopify management

CVR improvement

AOV optimization

Team leadership

Analytics

Tools

Shopify Analytics

ShopifyQL

GA4

Heatmaps

Job description

Doc's Diesel is seeking a Director of Ecommerce (Shopify) to own our Shopify storefront end-to-end, driving conversion rate, merchandising, site health, and on-site execution for campaigns and seasonal pushes.

You'll lead a small, high-output team and bridge performance, creative, and marketing to keep the site ready to convert across all launches and promotions. Hybrid/Remote, full-time role in a scaling automotive parts brand.