E-Commerce Growth Director (Shopify Plus)

DNAM Brands; Beverly Hills (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

DNAM Brands seeks a strategic, data-driven Director of E-Commerce to own the end-to-end DTC business across its brands. You will lead the Shopify Plus ecosystem, manage the e-commerce P&L, drive customer experience, and partner with Marketing, Operations, Finance, Creative, and Customer Experience to deliver top-tier digital shopping experiences.

The role combines vision with hands-on execution in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Commerce, or related field.
• 5+ years of progressive e-commerce leadership experience, preferably in fashion, lifestyle, beauty, or consumer products.
• Proven ownership of a direct-to-consumer e-commerce P&L.
• Extensive experience leading Shopify or Shopify Plus environments.
• Experience managing internal e-commerce teams and external development agencies.
• Strong understanding of Shopify Plus, GA4, Paid Digital Marketing, Email & SMS Marketing, SEO & GEO, CRO and customer lifecycle marketing.
• Experience managing social commerce platforms including TikTok Shop, Shopify, and WhatNot.
• Strong analytical skills with forecasting, budgeting, and executive reporting.
• Experience leading website redesigns, digital transformation projects, and technology implementations.
• Familiarity with AI-powered commerce tools and personalization platforms.

Responsibilities

• Own the end-to-end e-commerce strategy, roadmap, and annual business plan for all DTC channels.
• Manage the e-commerce P&L including revenue, margin, forecasting, budgeting, and profitability.
• Lead, mentor, and develop the E-Commerce Manager and future digital commerce team.
• Provide strategic oversight of the Shopify Plus platform and oversee merchandising, navigation, and PDP optimization.
• Translate business initiatives into technical requirements for developers and technology partners; manage external agencies.
• Drive digital growth initiatives and optimize customer journeys across desktop and mobile.

Skills

Shopify Plus

P&L ownership

Team leadership

GA4

AI in commerce

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Tools

Shopify Plus

GA4

AI tools for ecommerce

Job description

DNAM Brands seeks a strategic, data-driven Director of E-Commerce to own the end-to-end DTC business across its brands. You will lead the Shopify Plus ecosystem, manage the e-commerce P&L, drive customer experience, and partner with Marketing, Operations, Finance, Creative, and Customer Experience to deliver top-tier digital shopping experiences.

The role combines vision with hands-on execution in a fast-paced, entrepreneurial environment.