SFMC Strategy Architect — Remote, Transformation Leader

Blue Acorn, LLC; Oregon; Hybrid; USD 96,000 - 165,000; Full time

Job summary

Blue Acorn iCi seeks a senior Business Architect specializing in Salesforce Marketing Cloud to guide business architecture and strategic value realization for complex engagements.

You will define target capabilities, operating models, and roadmaps, aligning marketing automation with client objectives across Journey Builder, Email Studio, and data integrations. Strong leadership and communication are essential to drive adoption and measurable outcomes.

Qualifications

• 10+ years of experience in business architecture or related consulting fields.
• Demonstrated leadership of business and functional architecture for SFMC implementations.
• Strong knowledge of SFMC components: Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.
• Experience with SQL, AMPscript, SSJS, and API integration patterns.
• Experience defining customer data, consent, and preference management.
• Ability to translate strategies into capabilities, operating models, roadmaps, and value realization.

Responsibilities

• Lead business strategy and architecture for SFMC engagements.
• Translate strategies into target capabilities and value streams.
• Define current and future state architecture across processes and data.
• Guide SFMC solution design and integrations with Salesforce CRM.
• Establish operating models, governance, and testing requirements.
• Drive user adoption, optimization, and value realization.

Skills

Business architecture

SFMC knowledge

Journey Builder

Automation Studio

Email Studio

Contact Builder

Data Extensions

Segmentation

Personalization

SQL

AMPscript

SSJS

API integrations

Stakeholder mgmt

Tools

Salesforce CRM

Adobe Experience Cloud

Salesforce Marketing Cloud certifications

Job description

Blue Acorn iCi seeks a senior Business Architect specializing in Salesforce Marketing Cloud to guide business architecture and strategic value realization for complex engagements.

You will define target capabilities, operating models, and roadmaps, aligning marketing automation with client objectives across Journey Builder, Email Studio, and data integrations. Strong leadership and communication are essential to drive adoption and measurable outcomes.