Digital Marketing Domain Delivery Lead

Falcon Smart IT (FalconSmartIT); Alameda (CA); On-site; USD 160,000 - 240,000; Full time

Job summary

Falcon Smart IT is seeking a Digital Marketing Domain Delivery Lead to drive enterprise-scale SFMC initiatives from Alameda, CA on-site. The role requires deep expertise in Salesforce Marketing Cloud, CRM integrations, and AI-enabled marketing strategies to orchestrate omnichannel campaigns and data-driven customer engagement.

The candidate will partner with Marketing, CRM, IT, and product leadership to prioritize capabilities, shape delivery governance, and ensure high-quality, predictable

Qualifications

• 12+ years in IT with 8+ years in Digital Marketing/MarTech delivery.
• 5+ years designing/delivering SFMC solutions (Journey Builder, Email Studio, Automation Studio, Contact Builder).
• 5+ years leading business-facing engagements, governance, and Agile delivery.
• 5+ years integrating SFMC with Salesforce CRM and enterprise apps via APIs.
• 3+ years driving AI/GenAI-enabled marketing, data-driven engagement, omnichannel strategy.
• Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS preferred.

Responsibilities

• Own delivery strategy and governance for SFMC initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, IT leadership to prioritize capabilities.
• Lead solution design for journeys, campaigns, personalization, omnichannel engagement.
• Provide architectural guidance across SFMC, CRM, Veeva, and integrations.
• Drive delivery governance including releases, testing strategy, and readiness.
• Oversee platform architecture, data quality, segmentation, and analytics.
• Review designs for Journey Builder, Automation Studio, Contact Builder, Email Studio, integrations.
• Advance AI capabilities like optimization, segmentation, and content recommendations.
• Lead vendor governance and executive communication.
• Establish KPIs and improve reliability and business value realization.

Skills

SFMC expertise

SFMC integration

Agile delivery

Stakeholder mgmt

AI/GenAI in marketing

Salesforce CRM integration

Veeva/Life Sciences

AWS

Jira

Tools

Salesforce Marketing Cloud

Job description

Job Title: Digital Marketing Domain Delivery Lead

Location: Alameda, CA(Onsite)

Job Type: FTE

Job Description

• 12+ years of overall IT experience, with 8+ years in Digital Marketing/MarTech solution delivery, leading enterprise-scale transformation programs.
• 5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.
• 5+ years of experience leading business-facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.
• 5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.
• 3+ years of experience driving AI/GenAI-enabled marketing capabilities, data-driven customer engagement, and omnichannel marketing strategy.
• Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

This role is essential to strengthen Digital Marketing team overall process and domain expertise.

Responsibilities

• Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.
• Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.
• Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.
• Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.
• Oversee platform architecture, data quality, customer segmentation, and campaign analytics.
• Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.
• Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.
• Lead vendor governance and executive stakeholder communication.
• Establish delivery KPIs and continuously improve platform reliability and business value realization.

Communication Skills

• Communicate effectively with internal and customer stakeholders.
• Communication approach: verbal, emails and instant messages.

Interpersonal Skills

• Collaborative mindset; comfortable working across delivery, product, and sales functions.
• Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences.
• Self-driven, organized, and adaptive in a fast-paced environment.

Problem-Solving and Analytical Thinking

• Capability to troubleshoot and resolve issues efficiently.
• Analytical mindset.

Task/Work Updates

• Prior experience in working on Agile/Scrum projects with exposure to tools like Jira.
• Provides regular updates, proactive and due diligent to carry out responsibilities.
• Successfully deliver strategic digital marketing initiatives with high predictability and quality.
• Establish consistent delivery governance, release management, and quality standards across the portfolio.
• Improve stakeholder satisfaction through transparent communication and reliable execution.

AI/ML and Generative AI use cases in digital marketing

AI/ML and Generative AI use cases in digital marketing.

AWS Cloud

AWS Cloud.

Salesforce Marketing Cloud Certifications

Salesforce Marketing Cloud Certifications.

Be part of a dynamic digital transformation team where technology, data, and AI come together to redefine customer engagement.