Growth Marketing Lead: Paid Media & SEO

Wellmade; San Leandro (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

PTO

Paid holidays

Job summary

Wellmade, a design-build company in San Leandro, CA, seeks a numbers-driven marketing lead to own every dollar spent on ads. You’ll manage Google Ads, Meta, and future channels, with headline responsibility for strategy, measurement, and optimization.

This role blends onsite collaboration with flexible hybrid work. You’ll implement robust tracking, attribution, and data-driven decisions to grow premium residential projects in backyard sheds, ADUs, saunas, and homes.

Qualifications

• Experience running paid campaigns with real budgets on Google Ads and Meta.
• Ability to set up and explain conversion tracking and attribution.
• You build measurement systems, not just read them.
• You run yourself: set targets, track them, report progress.

Responsibilities

• Own the engine that fills our pipeline: Google Ads, Meta, and emerging channels.
• Decide where every advertising dollar goes and why; translate plan into real projects.
• Build the source of truth: tracking and attribution so precise you can trace a click to a signed contract.
• Identify wasted spend and fix weak keywords, leaky landing pages, and autopilot campaigns.
• Test, measure, and scale: you act quickly when something works.

Skills

Paid advertising strategy

Campaign analysis

Conversion tracking

Attribution modelling

Target setting

Tools

Google Ads

Meta Ads

GA4

Pipedrive

Tag management

Job description

Wellmade, a design-build company in San Leandro, CA, seeks a numbers-driven marketing lead to own every dollar spent on ads. You’ll manage Google Ads, Meta, and future channels, with headline responsibility for strategy, measurement, and optimization.

This role blends onsite collaboration with flexible hybrid work. You’ll implement robust tracking, attribution, and data-driven decisions to grow premium residential projects in backyard sheds, ADUs, saunas, and homes.