Services Brand & Growth Manager

CDW; Chicago (IL); On-site; USD 71,000 - 100,000; Full time

Job summary

CDW seeks a Services Brand Manager to act as the central liaison for partner programs, driving revenue, profitability and awareness across CDW stakeholders including sales, finance and marketing.

You will lead GTM strategies, educate pre-sales, and manage relationships with senior partners, presenting brand performance and market insights in quarterly reviews. This role collaborates with Partner and Product Management, Sales and Marketing.

Qualifications

• Bachelor's degree and 2 years sales/marketing experience OR 6 years sales/marketing experience.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office applications.

Responsibilities

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration.
• Analyze industry information to identify opportunities and develop strategies to increase sales.
• Develop go-to-market strategies outlining target customer segments, products, promotions, pricing, positioning, and launch plans.
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management.
• Communicate partners’ financial conditions and market new products related to the assigned partner.
• Engage daily with assigned partner to maintain an open channel of communication with CDW and partner stakeholders.
• Manage and maximize overall profitability; develop a strategy around reinvesting funding.
• Engage with CDW Procurement to forecast sales volumes.
• Represent the assigned brand in meetings and discuss brand performance, category performance, and program results.
• Provide comprehensive reporting on brand performance, category performance, industry trends, and market share.
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives.
• Assist Product Specialists in creation and review of content for manufacturer ads.
• Obtain and facilitate necessary partner and industry certifications.

Skills

Communication

Go-to-market

Sales enablement

Product knowledge

Forecasting

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Office

Job description

CDW seeks a Services Brand Manager to act as the central liaison for partner programs, driving revenue, profitability and awareness across CDW stakeholders including sales, finance and marketing.

You will lead GTM strategies, educate pre-sales, and manage relationships with senior partners, presenting brand performance and market insights in quarterly reviews. This role collaborates with Partner and Product Management, Sales and Marketing.