SEO Strategy Director

Publicis Groupe; Boston (MA); On-site; USD 97,375 - 149,296; Full time

Job summary

Publicis Groupe is seeking an Associate Director of Search Engine Optimization to analyze data and guide a team at the forefront of SEO strategies in Boston. You will present capabilities to clients and internal teams, scope assignments, and drive process improvements.

The role emphasizes leadership, forecasting, and cross-functional collaboration with delivery and staffing teams to ensure high-quality deliverables and talent development.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 7+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney, Profound) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Skills

Leadership

Project management

Analytics

Communication

Multi-tasking

Problem solving

Travel willingness

Education

Four-year degree (marketing, CS or related)

Tools

HTML

JavaScript

CSS

Job description

Publicis Groupe is seeking an Associate Director of Search Engine Optimization to analyze data and guide a team at the forefront of SEO strategies in Boston. You will present capabilities to clients and internal teams, scope assignments, and drive process improvements.

The role emphasizes leadership, forecasting, and cross-functional collaboration with delivery and staffing teams to ensure high-quality deliverables and talent development.