Senior SEO Analyst: Strategy, Analytics & Growth

Publicis Groupe; Chicago (IL); Presencial; USD 61 000 - 84 000; Tempo integral

Resumo da oferta

Publicis Groupe is seeking an Search Engine Optimization Senior Analyst to contribute to brand online marketing strategy. You will collaborate with Marketing, Creative, Technology, Strategy and Insights, and Media teams to translate insights into actionable SEO plans.

The role emphasizes keyword and content optimization, link-building, and performance reporting, with a focus on data-driven decisions and clear communication of impact.

Qualificações

• A four-year degree in marketing, computer science or a related field.
• 2 to 4 years of experience in search engine optimization, web development, or analytics.
• Basic knowledge of HTML, JavaScript, and CSS.
• Solid analytical and problem solving skills – and a knack for details.
• Strong communication and presentation skills – you’re poised, articulate and convincing.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsabilidades

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Conhecimentos

SEO experience

Analytical skills

Communication skills

Prompt AI familiarity

Formação académica

Bachelor's degree in marketing or related field

Ferramentas

HTML

JavaScript

CSS

Descrição da oferta de emprego

Publicis Groupe is seeking an Search Engine Optimization Senior Analyst to contribute to brand online marketing strategy. You will collaborate with Marketing, Creative, Technology, Strategy and Insights, and Media teams to translate insights into actionable SEO plans.

The role emphasizes keyword and content optimization, link-building, and performance reporting, with a focus on data-driven decisions and clear communication of impact.