SEO Specialist

Filetwigbay; Brownsville (TX); On-site; USD 59,000 - 86,000; Full time

Job summary

Carlyle Group in Brownsville, TX is seeking a mid-level SEO Specialist who connects creative to closed deals. You will leverage Google Analytics and storytelling to influence revenue, with a strong voice in shaping how the sales marketing team operates.

Expect a salary range of $59,000–$86,000 per year, with real upward mobility and mentorship in a flexible, experiment-friendly environment.

Qualifications

• 5 years of SEO/marketing experience.
• Ability to connect creative to revenue through data-driven strategies.
• Strong analytical and storytelling skills to translate data into decisions.

Responsibilities

• Pull the case study that closes a stalled Brownsville deal.
• Drive upsell and renewal conversations with Carlyle Group accounts.
• Stand up a Google Analytics-driven scoring model for the team.
• Meet or exceed revenue targets while maintaining healthy pipeline.
• Manage the mid-level account as a priority.
• Report on attribution and ROI to inform the budget cycle.

Skills

Growth Mindset

Google Analytics

Storytelling

Tools

Google Analytics

Job description

Marketing that doesn't move revenue is decoration, so Carlyle Group hires SEO Specialist talent that connects creative to closed deals. For someone with 5 years and a slow-to-anger edge, this SEO Specialist job offers $59,000 - $86,000 and real upward mobility.

Key Responsibilities

• Pull the scrappy case study that closes a stalled Brownsville deal
• Drive upsell and renewal conversations with existing Carlyle Group accounts
• Stand up a Google Analytics-driven scoring model the whole team believes
• Beat last quarter's $59,000 - $86,000 number without burning the pipeline
• Run the mid-level account like it's the only one that matters
• Report on attribution and channel ROI to inform the $59,000 - $86,000 budget cycle

What You'll Bring

• Fluency across Growth Mindset and Google Analytics, with strong opinions on both
• The instinct to ask "what would change your mind?" before debating
• A knack for Google Analytics that colleagues quietly come to rely on
• Storytelling instincts that turn data into a decision

Carlyle Group was founded in Brownsville, TX on the idea that sales marketing should be powerful yet refreshingly question-everything. As a mid-level SEO Specialist, you'll have a real voice in shaping how the sales marketing team operates.

Come for $59,000 - $86,000, stay for the mentorship, the benefits, and the rare flexibility that makes Carlyle Group an experiment-friendly place to grow.

The team just got the green light to hire, and this SEO Specialist role is first up.