SEO/SEM Senior Specialist

Semicolon Agency; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Semicolon Agency is seeking a dedicated SEO/SEM specialist to oversee paid search campaigns across Google and other platforms while planning a robust SEO strategy for on-site and off-site optimization. You will research keywords, competitors, and buyer personas to sharpen targeting and track performance with KPI-driven reporting.

The role includes optimizing landing pages and ad copy, budgeting for ROI, and collaborating with marketing teams and developers on SEO best practices.

Qualifications

• Experience in SEO and SEM/PPC campaign management.
• Strong keyword research and web analytics skills.
• Ability to monitor and improve core SEO KPIs.
• Experience with landing page and copy optimization.
• Familiarity with reporting, testing, and data analysis.
• Ability to work with cross-functional marketing and development teams.

Responsibilities

• Manage paid search campaigns across Google and other search/display platforms.
• Plan and execute SEO strategy for onsite and offsite optimization.
• Research keywords, competitors, and buyer personas to improve targeting.
• Track PPC and SEO performance, analyze KPIs, and report results.
• Optimize landing pages, ad copy, and campaign budgets for ROI.
• Collaborate with marketing teams and web developers on SEO best practices.

Skills

SEO

SEM/PPC

Keyword research

Web analytics

Reporting

A/B testing

Copy optimization

Cross-functional teamwork

Job description

Responsibilities

• Manage paid search campaigns across Google and other search/display platforms
• Plan and execute SEO strategy for onsite and offsite optimization
• Research keywords, competitors, and buyer personas to improve targeting
• Track PPC and SEO performance, analyze KPIs, and report results
• Optimize landing pages, ad copy, and campaign budgets for ROI
• Collaborate with marketing teams and web developers on SEO best practices

Requirements

• Experience in SEO and SEM/PPC campaign management
• Strong keyword research and web analytics skills
• Ability to monitor and improve core SEO KPIs
• Experience with landing page and copy optimization
• Familiarity with reporting, testing, and data analysis
• Ability to work with cross-functional marketing and development teams