Remote PPC & SEM Strategist: ROI & Analytics

Tested Recruits; Culver City (CA); Remote; USD 23,000 - 48,000; Full time

Benefits offered by this job

Remote work

Profit-sharing bonus up to 50% of公司利润

Health insurance (medical, dental, vis

Time off / PTO

International health insurance reimb.

Device upgrade & learning reimburse

Career development plans

Job summary

Coalition Technologies is seeking a detail-oriented PPC / SEM Specialist to support paid search across Google Ads, Bing Ads, and Facebook Ads. You will perform keyword research, campaign setup, optimization, and performance analysis for client accounts, collaborating with the Google Ads Manager and SEO team to align with brand and budgets.

The ideal candidate has experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI.

Qualifications

• Minimum 6 months of SEM/PPC campaign management experience.
• Experience with Google Ads Editor and Bing Ads Editor.
• Experience using Google Keyword Planner or other keyword research tools.
• Knowledge of account KPI selection, measurement, and reporting.
• Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA.
• Ability to adapt to a diverse and multicultural remote work environment.
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time.

Responsibilities

• Conducting keyword research and writing ad copy.
• Structuring campaigns and ad groups and determining the best campaign settings.
• Working with large Google Ads data sets in Excel.
• Uploading data and ad content using Google Ads Editor.
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries.
• Optimizing campaigns to drive targeted traffic and ROI.
• Monitoring campaign performance using reporting tools.
• Analyzing campaign metrics and data to provide recommendations.

Skills

SEM management

PPC campaigns

Analytical skills

Time management

Remote work

Tools

Google Ads Editor

Bing Ads Editor

Google Keyword Planner

Excel

Job description

Coalition Technologies is seeking a detail-oriented PPC / SEM Specialist to support paid search across Google Ads, Bing Ads, and Facebook Ads. You will perform keyword research, campaign setup, optimization, and performance analysis for client accounts, collaborating with the Google Ads Manager and SEO team to align with brand and budgets.

The ideal candidate has experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI.