On-Site SEO Marketing Manager – Drive Growth & ROI

Staffmark; Plano (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark is seeking an SEO Marketing Manager for a Plano, TX client site. This on-site contract role focuses on developing SEO and GEO strategies, content management, and cross-team coordination to improve rankings.

You will lead day-to-day SEO/GEO communications, keyword research, blog briefs, metadata QA, and Jira ticket management while coordinating with Global Headquarters and agencies.

Qualifications

• 8-10 years-experience within eCommerce or Digital Marketing.
• Experience using SEO systems to analyze results: SEMrush, BrightEdge, Adobe Analytics.
• Fundamental understanding of SEO functionality to drive optimal results.
• Must have strong skills in strategy, planning, marketing and project management.
• Keep abreast of best practices and new tools to ensure maximum productivity.

Responsibilities

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy.
• Create and review blog article briefs and content to ensure optimum SEO optimization.
• Writing SEO-optimized metadata and QAing metadata provided by agencies.
• Submitting and managing Jira tickets to completion.
• Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Provide analysis on effectiveness of tactics and activations.
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner.

Skills

SEO strategy

GEO strategy

SEO content management

Project management

Tools

SEMrush

BrightEdge

Screaming Frog

JIRA/Confluence

Job description

Staffmark is seeking an SEO Marketing Manager for a Plano, TX client site. This on-site contract role focuses on developing SEO and GEO strategies, content management, and cross-team coordination to improve rankings.

You will lead day-to-day SEO/GEO communications, keyword research, blog briefs, metadata QA, and Jira ticket management while coordinating with Global Headquarters and agencies.