SEO & Marketing Automation Lead — Lifecycle & GEO

Simpson Strong-Tie Company; Plano (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

Simpson Strong-Tie Company is seeking an SEO & Marketing Automation Manager to lead marketing automation, lifecycle programs, SEO, and GEO initiatives that accelerate engagement and growth for our global B2B manufacturing business.

You will own email marketing, nurture programs, customer journeys, personalization strategies, and automated workflows while setting best practices for GEO and search visibility across the customer journey.

Qualifications

• Experience leading marketing automation and SEO programs.
• Strong ability to design customer journeys and nurture programs.
• Experience working with cross-functional teams.
• Knowledge of GEO/AI-powered optimization.

Responsibilities

• Lead lifecycle marketing programs across acquisition, onboarding, engagement.
• Develop segmentation strategies using behavioral and demographic data.
• Own email content, assets, and personalization tokens.
• Collaborate with content, product marketing, and analytics teams.
• Ensure SEO/GEO strategies improve organic visibility.

Skills

Marketing automation platforms

SEO/SEM

Lifecycle marketing

Content optimization

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Simpson Strong-Tie Company is seeking an SEO & Marketing Automation Manager to lead marketing automation, lifecycle programs, SEO, and GEO initiatives that accelerate engagement and growth for our global B2B manufacturing business.

You will own email marketing, nurture programs, customer journeys, personalization strategies, and automated workflows while setting best practices for GEO and search visibility across the customer journey.