SEO & Marketing Automation Manager

Simpson Strong-Tie Company; Plano (TX); Sur place; USD 100 000 - 130 000; Plein temps

Résumé du poste

Simpson Strong-Tie Company is seeking an SEO & Marketing Automation Manager to lead marketing automation, lifecycle programs, SEO, and GEO initiatives that accelerate engagement and growth for our global B2B manufacturing business.

You will own email marketing, nurture programs, customer journeys, personalization strategies, and automated workflows while setting best practices for GEO and search visibility across the customer journey.

Qualifications

• Experience leading marketing automation and SEO programs.
• Strong ability to design customer journeys and nurture programs.
• Experience working with cross-functional teams.
• Knowledge of GEO/AI-powered optimization.

Responsabilités

• Lead lifecycle marketing programs across acquisition, onboarding, engagement.
• Develop segmentation strategies using behavioral and demographic data.
• Own email content, assets, and personalization tokens.
• Collaborate with content, product marketing, and analytics teams.
• Ensure SEO/GEO strategies improve organic visibility.

Connaissances

Marketing automation platforms

SEO/SEM

Lifecycle marketing

Content optimization

Formation

Bachelor's degree in Marketing, Communications, or related field

Description du poste

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.

Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.

Learn about our company culture directly from our team .

YOU

As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.

This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.

You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.

This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.

WHAT YOU'LL BE DOING

Marketing Automation, Lifecycle Programs & Personalization (45%)

• Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
• Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
• Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
• Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager
• Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
• Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
• Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
• Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
• Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.
• Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.
• Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.

SEO & GEO Strategy and Optimization (25%)

• Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.
• Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
• Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
• Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.
• Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
• Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.
• Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.
• Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.

Content Optimization & Digital Governance (10%)

• Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
• Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
• Optimize content structure and information architect