Senior SEO & Marketing Automation Manager (Remote)

Simpson Strong-Tie; Plano (TX); Hybrid; USD 72,000 - 100,000; Full time

Benefits offered by this job

Quarterly bonus

Benefits package

Job summary

Simpson Strong-Tie is seeking an SEO & Marketing Automation Manager in Plano, TX. You will lead marketing automation programs, lifecycle journeys, and personalization initiatives while owning SEO and Generative Engine Optimization to boost organic visibility and customer engagement.

You will partner with Content, Product Marketing, Campaign Strategy, and Analytics teams to deliver seamless experiences across the customer journey.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing or related field.
• Minimum four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
• Proven success managing marketing automation programs, email campaigns, nurture streams, and customer journeys.
• Hands-on experience with major marketing automation platforms (HubSpot preferred).
• Experience building audience segmentation, personalized journeys, automated workflows, and lifecycle programs.

Responsibilities

• Lead marketing automation, lifecycle programs, and personalization initiatives across acquisition, onboarding, engagement, and retention.
• Own SEO and GEO strategies, optimize content, and improve organic visibility and discoverability.
• Develop and govern content, metadata, and technical SEO best practices across digital properties.
• Collaborate with Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, and development teams.
• Create dashboards and reports to measure performance and drive optimization decisions.

Skills

Marketing automation

SEO

Audience segmentation

Cross-functional collaboration

Analytics and reporting

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Marketo

Eloqua

Salesforce Marketing Cloud

Pardot

Job description

Simpson Strong-Tie is seeking an SEO & Marketing Automation Manager in Plano, TX. You will lead marketing automation programs, lifecycle journeys, and personalization initiatives while owning SEO and Generative Engine Optimization to boost organic visibility and customer engagement.

You will partner with Content, Product Marketing, Campaign Strategy, and Analytics teams to deliver seamless experiences across the customer journey.