SEO Data Analyst - Hybrid, Growth & Insights

Sentry Insurance; Stevens Point (WI); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid Flexibility

Dining on Us

Continuous Learning

Comprehensive Benefits

Work-Life Balance

Investing in Your Future

Giving Back

Job summary

Sentry Insurance in Stevens Point, WI is seeking a data-driven SEO/AEO analyst to develop dashboards and reports that measure organic visibility, traffic, and conversions. You'll partner with Analytics and Marketing to connect organic performance to business outcomes, present findings, and drive data-based decisions across the organization.

Requires a Bachelor's degree and at least 3 years of experience in data analysis, reporting, and visualization; proficiency with Google Analytics and Tableau

Qualifications

• Bachelor's degree in Mathematics, CS, Statistics, Economics, or equivalent related work experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other KPIs.
• Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other data sources.
• Reviews crawl reports and health signals to identify issues, escalating material concerns to Technical SEO and incorporating findings into reporting.
• Analyzes changes in organic traffic, rankings, visibility, engagement, and conversions to provide data-driven observations.
• Conducts landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search.
• Develops and maintains KPI dashboards and recurring reporting providing actionable insights into organic performance.
• Measures impact of SEO/AEO optimizations by establishing baselines and monitoring results.
• Partners with Analytics to connect organic search performance to broader business outcomes.
• Presents findings and recommendations to SEO/AEO team and marketing partners.

Skills

Analytical skills

Written & oral communication

Organizational skills

Data visualization

Team collaboration

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or equivalent

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Excel

Google Data Studio

Job description

Sentry Insurance in Stevens Point, WI is seeking a data-driven SEO/AEO analyst to develop dashboards and reports that measure organic visibility, traffic, and conversions. You'll partner with Analytics and Marketing to connect organic performance to business outcomes, present findings, and drive data-based decisions across the organization.

Requires a Bachelor's degree and at least 3 years of experience in data analysis, reporting, and visualization; proficiency with Google Analytics and Tableau