Hybrid SEO Data Analyst & Insights Strategist

Sentry Insurance; Nashville (TN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid flexibility

Dining on us

Continuous learning

Comprehensive benefits

Work‑life balance

401(k) matching

Community giving

Job summary

Sentry Insurance is seeking an experienced SEO/Analytics professional to develop reports and dashboards that measure organic visibility, traffic, and conversions. You will monitor performance, investigate changes, and deliver data‑driven insights to the SEO team and marketing partners.

The role emphasizes cross‑functional collaboration, data modeling, and visualization using Google Analytics, Tableau, and SEO tools. Strong communication and organizational skills are required.

Qualifications

• Bachelor's degree or equivalent related work experience.
• 3+ years of related work experience.
• Experience in data models and creating best‑practice reports based on data mining, analysis and visualization.
• Strong analytical skills to drive data‑based decisions.
• Excellent written and oral communication.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other KPIs.
• Monitors organic search performance using Google tools and analytics platforms; identifies meaningful changes and investigates causes.
• Reviews crawl reports and SEO health signals to identify issues and escalate material concerns to Technical SEO.
• Analyzes changes in organic metrics to provide data‑driven insights and root cause analyses.
• Conducts landscape, SERP, and competitive analyses to spot trends and opportunities across traditional and AI‑driven search.
• Develops and maintains KPI dashboards and recurring reporting for actionable insights.
• Measures impact of SEO/AEO optimizations by baselining and tracking changes.
• Partners with Analytics to link organic performance to business outcomes and ensure consistent measurement.
• Presents findings and recommendations to SEO/AEO team and marketing partners.

Skills

Analytical skills

Written and oral communication

Organizational skills

Data analysis

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or related field

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Excel

Google Data Studio

Job description

Sentry Insurance is seeking an experienced SEO/Analytics professional to develop reports and dashboards that measure organic visibility, traffic, and conversions. You will monitor performance, investigate changes, and deliver data‑driven insights to the SEO team and marketing partners.

The role emphasizes cross‑functional collaboration, data modeling, and visualization using Google Analytics, Tableau, and SEO tools. Strong communication and organizational skills are required.